RISE - Menu Monitor

Expansion Plans |
Smoothie King opened its 500th unit on November 27 in Atlanta. To celebrate the grand opening, Smoothie King will give
away a free smoothie on December 8 to guests who donate five canned goods at any U.S. Smoothie King unit. Canned goods
collected will be given to the food bank in the community where they were collected. (Businesswire.com 11/27/07)
Menu Development |
Smoothie King has added a Pomegranate Punch smoothie and an Antioxidant Enhancer to its menu. Pomegranate Punch,
new to the chain’s line of superfruit smoothies, is billed as antioxidant-rich and features a blend of pomegranate, banana,
blueberry and apple. The Antioxidant Enhancer can be added as a shot to any smoothie and includes pomegranate, goji, acai,
vitamins A, C, and E, and selenium. The new menu items will be available at all locations. (qsrmagazine.com 10/31/07)
Personnel |
Joel Meanriman, Controller
Kenny Tuohy, Director of Marketing
Rachel Bergeron, Director of Purchasing
Bill Maisano, V.P. of Operations
Steve Kuhnau, President
Kelly Laterrade, V.P. Research & Development
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