RISE - Menu Monitor

Smoothie King
Headquarters
121 Park Place, Covington, Louisiana 70433 USA
Tel: (985)635-6973 Fax: (985)635-6987
www.smoothieking.com
Ownership: Private
Segment: Limited Service Coffee/Beverage
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 116,038 110,650 102,650
Company-owned ($000) 538 650 650
Franchised ($000) 115,500 110,000 102,000
U.S. Number of Units 449 380 352
Company-owned 1 1 1
Franchised 448 379 351
International Sales ($000) 5,574 1,800 300
International Units 16 10 3
Average Sales/Unit ($000) 310 300 290
Concept Positioning |
Smoothie King is a limited-service chain that specializes in creamy drink blends with real fruit, fresh juices and a variety of
protein powders, nutritional vitamins, herbs and other all-natural ingredients. Guests are given the choice of 40 original
smoothie flavors that have one gram of fat or less. Each smoothie has a distinct flavor, and the beverages are designed to
help boost and develop immune systems, lose weight or increase muscle mass.
Units average 1,000-1,200 sq. ft. with limited seating available. They are typically located in high-traffic areas such as strip
centers, malls, office parks and college campuses. Décor includes natural wood shelving, light pink walls and mauve-colored
tile.
Smoothie King first opened in 1973 in Metairie, LA, and was developed by Steve and Cynthia Kuhnau. The company sold the
first franchise in 1989. Today there are over 340 units in 34 states. The chain has been rated number one in its category by
Entrepreneur every year since 1992 and was also ranked the number one small business in America in 2002 by Small
Business Opportunities Magazine. The company has not disclosed future expansion plans.
Menu Positioning |
Smoothie King offers more than 50 different smoothie flavors in 20-, 32- and 40-oz. sizes. Also featured are eight different
specially formulated smoothie enhancers that can be added for additional fees, including Energy Boost, Diet Down, Stress
Relief, Female Fit, Muscle Builder and The Works (multi-vitamin). The chain also offers lowfat muffins, high protein cookies
and energy bars. Hot items include KingStix Gourmet Stuffed Breadsticks in Pizza, Spinach & Feta, Santa Fe and Apple
Cinnamon flavors. A kids’ menu features Choc-A-Laka, Gimme-Grape, Berry Interesting and Smarti Tarti smoothies, all for
$2.17. Menu prices range from $1.99–$8.99 and checks average $5.42.
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