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RISE - Menu Monitor

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<strong>Menu</strong> Positioning |<br />

Smith & Wollensky features a full-service menu and is open for lunch and dinner. Smith & Wollensky classic items include<br />

USDA Prime dry-aged steaks, S&W Vealchop Ribeye, Roast Prime Rib, Marinated Cajun Ribeye, American Lamb Chops and<br />

Whole Free-Range Lemon Pepper Chicken. Side items include asparagus, creamed spinach, onion rings, whipped potatoes,<br />

hashed browns, seasonal vegetables, French fries, truffled macaroni and cheese and baked potato. For dinner, the menu also<br />

features a variety of appetizers, shellfish, salads and seafood. An extensive wine list is available. The restaurants also offer<br />

banquet dining rooms available for private dining. <strong>Menu</strong> prices are between $5.50-$34.50 for lunch and $7.00-$99. Checks<br />

average $46.<br />

Promotion Plans |<br />

Smith & Wollensky will host its 41st National Wine Week event September 17–21. The restaurant will offer 10 wines for $10.<br />

(Company Website 9/4/07)<br />

Personnel |<br />

Eugene Zuriff, COO/President<br />

Allen Stilman, CEO<br />

Sam Goldfinger, CFO<br />

Kieran Fahey, V.P. of Purchasing<br />

Alison Good, V.P. of Marketing<br />

News & Other |<br />

Smith & Wollensky reported for the third quarter ended October 2 a net loss of $1.9 million from a loss of $3.2 million for the<br />

same period last year. Same-store sales increased 2.9%. (Company Release 11/15/06)<br />

Smith & Wollensky reported for the third quarter ended October 2 a net loss of $1.9 million from a loss of $3.2 million for the<br />

same period last year. Same-store sales increased 2.9%. (Company Release 11/15/06)<br />

Prime Blue Grill is a new concept from Smith & Wollensky Restaurant Group veterans Jim Dunn and Dave Terry. The first unit<br />

is slated to open by March 2007 on Miami’s South Bayshore Drive. Dunn and Terry expect to spend $15 million to open four<br />

similar 8,000-sq.ft. upscale steak and seafood units over the next five years. Prime Blue’s menu features organic hormonefree<br />

beef. Its interior seats 250 guests in a “soft” contemporary setting. (NRN Daily NewsFax 12/05/06)<br />

Smith & Wollensky reported December same-store sales increased 9%. (Company Release 1/5/07)<br />

Landry’s Restaurants Inc. increased its per-share offer to acquire Smith & Wollensky Restaurant Group from $9.25 to $9.75,<br />

which would total $84 million. The bid is higher than the $79.6 million that Smith & Wollensky received from Patina Restaurant<br />

Group last month. Landry’s also wants to purchase all of the publicly held SWRG restaurants, including the New York<br />

properties that Patina agreed to let the chain’s founder buy back for $5.3 million. In other news, Smith & Wollensky plans to<br />

open three to four outlets in 2008 despite recent financial woes. The company reported a fourth quarter net loss of $3.46<br />

million. Smith & Wollensky recently closed Cité, a New York City Parisian-style café. (NRN Daily NewsFax 3/19/07; New York<br />

Observer 4/16/07)<br />

Smith & Wollensky reported for the second quarter ended July 2 a net loss of $8.1 million compared to a profit of $5.7 million<br />

for the same period last year. Same-store sales declined 1.5%. (Company Release 8/16/07)<br />

Smith & Wollensky stockholders approved the merger between the company and Project Grill LLC. The merger will be<br />

completed as soon as possible after the companies agree on several issues, including liquor licensing authority approval. The<br />

Smith & Wollensky stockholders will receive $11 in cash for each share of common stock held when the merger is complete.<br />

(Company Release 8/20/07)<br />

The joining of Smith & Wollensky and Bunker Hill Capital was completed on August 28. Bunker Hill Capital acquired Smith &<br />

Wollensky Restaurant Group for $98 million. The transaction calls for the sale of two Manhattan restaurants and management<br />

contracts for three other restaurants in the area for $6.9 million to a new company formed by Alan Stillman, Smith & Wollensky<br />

founder and former chief executive officer. (NRN Daily NewsFax 8/30/07)<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

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