RISE - Menu Monitor

Smith & Wollensky
Headquarters
880 3rd Ave. 4th floor, New York, New York 10022 USA
Tel: (212)838-2061 Fax: (212)308-3521
www.smithandwollensky.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 124,700 124,000 121,000
Company-owned ($000) 98,000 97,500 121,000
Franchised ($000) 26,700 26,500 -
U.S. Number of Units 9 11 11
Company-owned 8 10 11
Franchised 1 1 -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 10,300 10,000 9,000
Concept Positioning |
Smith & Wollensky is an elegant, full-service, white tablecloth restaurant. The classic American steakhouse concept features
prime grade, dry-aged beef, fresh vegetables, pastries made on-premise and an extensive wine list. The elegant atmosphere
and high-quality fare appeal to consumers seeking a fine dining experience. Smith & Wollensky Restaurant Group is the
parent company of Smith & Wollensky. Of the nine Smith & Wollensky locations only one is franchised; the other units are
company owned. Smith & Wollensky is a national chain.
Located in major metropolitan areas, Smith & Wollensky restaurants vary greatly in size; a mid-size Smith & Wollensky unit is
roughly 10,000 sq. ft. with a two-story dining room that seats over 400 guests. Décor features hardwood floors, polished brass
fixtures and dark wood accents that aim for a “turn of the century” elegance. Exterior design features traditional awnings,
incorporating the concept's signature colors of green and white. Restaurants also house separate dining areas that are
available for private events.
Alan Stillman, the restaurateur credited with the development of casual-dining and creator of T.G.I. Friday’s, opened the first
Smith & Wollensky in Manhattan in 1977. Its parent company was created in early 1996 and 25% of it was sold to Thomas H.
Lee Co., Boston, to help speed expansion. In late 1999, the company changed its name to Smith & Wollensky Restaurant
Group to better reflect its flagship chain brand. In mid-2001, the company introduced its IPO and took the company public. The
Smith & Wollensky Restaurant Group operates five other restaurants in New York including including Park Avenue Cafe, The
Post House, Quality Meats and Maloney & Porcelli. In 2006, the company announced it will shift development focus to its new,
more casual concept, Wollensky Grill. Smith & Wollensky plans to construct four Wollensky Grill locations through 2008.
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