RISE - Menu Monitor

Menu Positioning |
Skyline Chili serves Coney dogs, salads, burritos and wraps for lunch and dinner. Its signature item is the Cheese Coney—a
hot dog in a steamed bun, topped with mustard, Skyline chili, diced onions and shredded cheese. , Its biggest sellers are its
chili dishes. The chili is available with spaghetti, cheese, onions and red beans, as a chili sandwich with cheese, and also as
hot dogs covered in chili. One of its popular menu items is 3-Way, a dish made with chili and cheese served over spaghetti.
Other menu options include its Greek Chicken Salad, Southwestern Chicken Wrap and Deluxe Black Bean Burrito. A kid's
menu features Hot Doggy Platter, Kid Coney Special, and P'sghetti Special. No alcohol is served. Menu prices range between
$1.20 and $6.29. Checks average $5.
Promotion Plans |
Skyline Chili is offering 50% more cheese on its regular or large three-, four-, or five-way meals at no extra charge. The chain
dubbed the promotion Sky-Way. The offer is available for a limited time. (Company Website 9/21/07)
Personnel |
Kevin McDonnell, CEO
Brett Clark, CFO
Tom Hannon, V.P. of Purchasing
Debbie Chitwood, V.P. of Operations
Terry Donovan, V.P. Research & Development
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