RISE - Menu Monitor

Menu Positioning |
Open for lunch and dinner at select units, Shula’s core menu features appetizers, soups, salads, steaks, fish, chicken,
vegetables and desserts. Signature items include appetizers such as oysters on the half shell, barbecued shrimp and steak
tartar. Popular items also include steaks, ranging from the 48-oz. Porterhouse and the 22-oz. Cowboy Steak to the 12-oz. Filet
Mignon. Other signature entrées include lobster, salmon, lamb chops and chicken breast. Featured sides are hash brown
potato and potato skins. Desserts include cake, crème brulee and ice cream. Alcoholic beverages are available. Menu prices
range from $15.45–$40.95. Checks averages $65.
Expansion Plans |
Shula’s 347 Grill opened a new location in Conshohocken, PA. The unit is located in the Philadelphia Marriott West and
features a contemporary menu and atmosphere. This location marks the chain’s second unit in the area. (Philadelphia
Business Journal 4/20/07)
Promotion Plans |
Shula’s Steak House is holding a sweepstakes where if one signs up for its Team Shula, that person will be entered in a
contest for a chance to win a 2007 Lexus ES 350 or $10,000 in spending cash. Entries can be mailed in, visiting a Shula’s
sponsored event or dining at a Shula’s restaurant. (Company Web Site 11/15/06)
Personnel |
Peter Farrant, Executive Chef
Ignacio Garcia, Controller
Bill Herman, Director of Marketing
Edwardo Sandoval, Director of Operations
Dave Shula, President
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