RISE - Menu Monitor

Shula's Steak House
Headquarters
6843 Main St, Miami Lakes, Florida 33014 USA
Tel: (305)817-4072 Fax: (305)817-4092
www.donshula.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 90,000 85,000 83,500
Company-owned ($000) - - 6,500
Franchised ($000) 90,000 85,000 77,000
U.S. Number of Units 26 26 25
Company-owned - - 2
Franchised 26 26 23
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,000 4,000 3,500
Concept Positioning |
Shula's Steak House is a full-service restaurant named for legendary NFL coach and founder, Don Shula. Privately held, Dave
Shula is the company's president and director of operations, with the coach still having a strong presence in the concept. The
restaurant features a variety of steak cuts ranging from 12-oz. Filet Mignon to the 48-oz. Porterhouse. Those who finish the
48-oz. Porterhouse become part of the restaurants “48 oz. Club.” Shula’s Steak House has become one of the top five
steakhouses in the nation, and is 100% franchised in more than 12 states in the U.S.
Units are freestanding, averaging approximately 5,500 sq. ft. with seating for 175. The décor is themed after the 1972 Miami
Dolphin’s “Perfect Season,” with black and white photos in gilded frames, dimly lit spice-colored walls mixed with traditional
upscale steakhouse accents, notably dark-stained wood, dark lighting, large comfortable chairs and sports memorabilia with
menus that are hand-painted on official NFL footballs. The restaurant offers table delivery service with most locations in large
metropolitan areas.
Shula’s was founded in 1989 by Don Shula and David Younts, and the first restaurant opened in Miami Lakes, FL. Don’s son,
Dave Shula, joined the company in 1997 and helped the restaurant expand nationwide. The company has developed three
other restaurant concepts: Shula's Steak 2, a casual steak house; Shula's On The Beach, an upscale seafood concept; and
Shula's 347 Grill, a varied menu concept. In 1989, the restaurant established the 48 oz. Club, a club for everyone who finishes
Shula’s 48-oz. steak. Members receive a picture of Coach Shula, a personalized letter from Dave Shula and their name
featured on the restaurant’s website. In 2000, the company signed an agreement with Publix Super Markets and 600 locations
now carry Shula's Steak Sauce. Currently, there are restaurants located in almost every NFL city, with one international
location in Panama.
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