RISE - Menu Monitor

Menu Positioning |
Shoney's offers a varied menu for traditional broad-based family dining and serves the breakfast, lunch and dinner dayparts.
Its breakfast buffet features scrambled eggs, bacon, fluffy pancakes, cinnamon French toast, seasonal fruits and biscuits.
Signature breakfast entrée items include the country fried steak, Pancake Platter and ham & cheese omelet. For lunch and
dinner, the menu features salads, sandwiches, burgers, seafood and entrées. Other highlights include the Chicken Caesar
Salad, Philly Cheese Steak Sandwich, Reuben, All-American Bacon Cheeseburger, Mushroom Swiss Burger, Fish & Chips, T-
bone steak, Sizzling Sirloin and Chicken Fettuccini. Side items include french fries or baked potato, onion rings, house salad,
or homestyle soup. A Friday night Prime Rib & Seafood Buffet is also available. A kid's menu features Shoney Bear pancakes
and French Toast Sticks for breakfast. Kids’ lunch & dinner offerings include chicken nuggets, popcorn shrimp and grilled
cheese. Menu prices range from $2.99–$12.99. Checks average $10.
Promotion Plans |
Shoney’s Restaurants hired Match Inc. as its agency of record. Match Inc. replaces Cliff Freeman and Partners of New York.
Details were not disclosed. (NRN Daily NewsFax 3/21/07)
Shoney’s launched a “Two Can Dine for $10.99” promotion. Customers can select two meals from among four new meals and
two of Shoney’s regular menu items. The new meals include Popcorn Shrimp Basket, Chicken Alfredo, Shoney’s Chicken Stir
Fry and Burgundy Mushroom Chopped Beef. Regular entrées include the Grilled Chicken Dinner and the Half-O-Pound
Dinner. The offer will run through September 30. (Nation’s Restaurant News 9/3/07)
Menu Development |
Shoney’s has added a new French Roast premium coffee to its menu. The company’s breakfast menu continues to feature
more than 29 items daily. (Company Release 10/30/06)
Personnel |
David Davoudpour, CEO
Stuart Hall, CFO
Patrick Smith, V.P. of R&D
Dan Bigelow, V.P. of Marketing & Advertising
Patrick Smith, Executive Chef/ Purchasing
News & Other |
Shoney’s Restaurants has been acquired by Royal Hospitality Corp., the largest franchisee of Church’s Chicken’s. In early
2007, Royal Hospitality acquired the trademark and all franchise rights to Shoney’s name; the purchase of the 52 companyowned
Shoney’s will take place in early February. Terms of the agreement were not disclosed. Shoney’s operates and
franchises 282 restaurants nationwide. (Nation’s Restaurant News Online 1/02/07; NRN Daily NewsFax 1/03/07; Company
Release 1/02/07; Philly.com 1/02/07)
Shoney’s has lowered buffet prices and added menu items in an effort to reinvigorate the brand. The chain has cut the price of
its weekday breakfast buffet by $1.50 and is adding an upscale menu featuring items such as a $7.99 mahi mahi entrée.
Shoney’s also plans to increase employee training and add more fresh meats and produce to its menu. (NRN.com 11/26/07)
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