RISE - Menu Monitor

Shoney's
Headquarters
1717 Elm Hill Pike Suite B-1, Nashville, Tennessee 37210 USA
Tel: (615)231-2153 Fax: (615)231-2531
www.shoneys.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 465,000 475,000 505,000
Company-owned ($000) 95,000 100,000 230,000
Franchised ($000) 370,000 375,000 275,000
U.S. Number of Units 282 290 318
Company-owned 56 64 126
Franchised 226 226 192
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,580 1,555 1,550
Concept Positioning |
Shoney’s is a full-service family-style restaurant featuring traditional homestyle entrées as well as an extensive breakfast,
lunch and dinner buffet. Privately held by Royal Hospitality Corp., the company operates 282 units in 18 Southern and
Midwestern states, 226 of which are franchised.
Shoney’s units are freestanding, averaging 1,580 sq. ft. and seating approximately 174 patrons. Takeout services are
available at all restaurants. Units feature large windows, indoor and outdoor lights, awnings, live plants and framed photos.
Newer stores have carpeting and partitioned areas for a more private dining experience. The Pie Shoppe provides larger
waiting areas, flexible lighting patterns and new interiors with warmer colors and textures. The chain's Family Fun Night is a
family-centered evening featuring clowns, face painting, balloon animals and prize giveaways.
In 1947, Alex Schoenbaum opened his first Shoney’s at a Parkette Drive-In and Bowling Alley in Charleston, WV. In 1953,
Schoenbaum bought the franchise rights for Big Boy. Ray Danner opened his first Shoney’s in Madison, TN, under a franchise
agreement with Schoenbaum in 1959. The two joined forces in 1971 and became Shoney’s, Inc. in 1976. In 1984, the
company terminated its affiliations with the Big Boy name and the brand became known as just Shoney’s. In 2002, Shoney’s
merged with an affiliate of Dallas based Lone Star U.S. Acquisitions, LLC and U.S. Restaurant Properties in a cash transaction
that took the company private. In 2007, Royal Hospitality, an Atlanta-based food service company acquired Shoney’s
Restaurants from Shoney’s LLC under undisclosed terms.
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