RISE - Menu Monitor

Expansion Plans |
Schlotzsky’s Deli is being acquired by Roark Capital Group. Terms of the deal were not disclosed. (NRN Daily NewsFax
11/21/06)
Schlotzsky’s Ltd. is planning to open 12 new units in the Houston area over the next five years. The company has already
opened three Houston-area units this year. The company filed for bankruptcy and closed many of its Houston-area stores
three years ago. The expansion is part of a strategy to open 50 new restaurants a year. (Bizjournals.com 7/20/07)
Schlotzsky’s plans to open eight more units in Birmingham, AL, over the next five years. The company is looking for
franchisees to operate the locations. The Birmingham expansion is part of a national growth strategy that includes opening 50
new units each year. (Bizjournals.com 9/6/07)
Schlotzsky’s plans to open four Springfield, MO, locations over the next five years. The chain is seeking new franchisees for
the market, in addition to the two franchisees who operate Schlotzsky’s existing Springfield locations. (Sbj.net 9/13/07)
Schlotzsky’s is planning to nearly double its number of Kansas City locations over the next five years. The chain has six
locations in the Kansas City metro area and is seeking franchisees to open five more. Expansion in Kansas City is part of
Schlotzsky’s national growth strategy to open 50 new restaurants a year. Atlanta-based Focus Brands operates and franchises
approximately 365 Schlotzsky’s in 35 states and internationally in six countries. (Kansas City Business Journal Online
10/15/07)
Promotion Plans |
Schlotzsky’s is offering coupons for 50¢ off a small Smoked Turkey Breast sandwich and 75¢ off a medium Smoked Turkey
Breast sandwich, $1 off any 8-in. individual size pizza after 2 p.m. with the purchase of a fountain drink, $1.50 off any two
medium size sandwiches or two pizzas with the purchase of a fountain drink, and $2 off any two 8-in. individual size pizzas
after 2 p.m. with the purchase of a fountain drink. The coupons are valid until December 31. (Company Website 4/3/07)
Menu Development |
Schlotzsky’s introduced three Angus roast beef sandwiches called “The Angus Beef Round Up.” The trio features French
Dipsky, which is made with mozzarella cheese on sourdough bread with a side of jus, Bacon Beefy Smokecheesy, which is
made with bacon, smoked Cheddar and chipotle mayonnaise, and Philly Dilly, which is made with portobello mushrooms,
mozzarella, red peppers, caramelized onions and chipotle mayonnaise. The items are available through May 31. (NRN Daily
NewsFax 3/21/07)
Schlotzky’s rolled out The Angus Beef Round Up, a line of three Angus roast beef sandwiches, for a limited time. Varieties
include the French Dipsky, with mozzarella cheese on toasted sourdough bread with a side of au jus; the Philly Dilly, with
mozzarella, portobello mushrooms, caramelized onions, red peppers and chipotle mayonnaise; and Bacon Beefy
Smokecheesy, with smoked Cheddar, bacon and chipotle mayonnaise. (NRN Daily NewsFax 3/21/07)
Schlotzky’s Ltd. is testing Carvel and Cinnabon items at two Schlotzky’s restaurants in Austin, TX. The outlets will serve
Carvel’s soft-serve and hand-dipped ice cream flavors in cups, cones, sundaes and shakes. Cinnabon offerings include
Classic Rolls, Caramel Pecanbons, Cinnapacks and Cinnabonstix. The locations will also serve Cinnabon’s CarameLatte
Chills, MochaLatta Chills and Chillattas products. (Company Release 3/29/07; NRN Daily NewsFax 3/30/07)
Schlotzsky’s introduced its Ciao Down promotion, featuring three Italian-inspired menu items for a limited time. Selections
include: • Slicey Meatball Sandwich——made with sliced meatballs, mozzarella and marinara sauce • Trio-Topper Pizza—a
sourdough crust topped with tomato pesto sauce, mozzarella and a choice of three toppings • Italian Wrapsky—with ham,
pepperoni, cotto sausage, Genoa salami, mozzarella, olives, peppers, tomatoes and onions topped with Italian dressing (NRN
Daily NewsFax 9/6/07)
Franchise Activity |
Schlotzky’s Ltd. was purchased by Focus Brands of Atlanta for an undisclosed amount. Focus, which is owned by Roark
Capital Group, franchises and operates about 1,400 outlets of Carvel Ice Cream, Cinnabon and Seattle’s Best Coffee in the
U.S., Puerto Rico and 31 international countries. Schlotzky’s has 365 franchised and company-owned outlets. (Austin
Business Journal 11/20/06; Atlanta Business- ournal-Constitution 11/21/06; NRN Daily NewsFax 11/21/06; Company Release
11/21/06)
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