RISE - Menu Monitor

Sbarro
Headquarters
401 Broad Hollow Rd, Melville, New York 11747 USA
Tel: (631)715-4100 Fax: (631)715-4197
www.sbarro.com
Ownership: Private
Segment: Limited Service Pizza
Chain Brands
Boulder Creek Steakhouse
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 475,000 465,000 452,500
Company-owned ($000) 315,000 305,000 315,000
Franchised ($000) 160,000 160,000 137,500
U.S. Number of Units 774 785 770
Company-owned 494 495 515
Franchised 280 290 255
International Sales ($000) 120,000 105,000 100,000
International Units 178 140 137
Average Sales/Unit ($000) 620 600 595
Concept Positioning |
Sbarro is a limited-service Italian chain specializing in pizza, pasta, sandwiches and freshly prepared salads. The chain offers
more than 200 menu items from authentic Southern Italian recipes passed down through the Sbarro family. In addition, Sbarro
Inc.'s full-service casual-dining concepts operate joint-venture agreements under the following brands: Boulder Creek Steaks
and Saloon, Carmela’s of Brooklyn, Rothmann’s, Burton and Doyle, Baja Grill, Vincent’s Clam Bar, Salute, Medi and Mama
Sbarro’s. MidOcean Partners is the parent company of Sbarro and operates approximately 1,000 locations across 30
countries.
Sbarro units are located in-line with other stores in shopping malls or in mall food courts. In-line restaurants average 2,500 sq.
ft. and seat approximately 60-120. Food-court outlets are 500-1,000 sq. ft. The chain has also entered a variety of
nontraditional locations including airport terminals, turnpike travel plazas, hospitals, hotels, casinos and universities. Larger
units offer booth and table seating in a contemporary Italian deli setting. Replicas of hanging cheeses, prosciutto, hams and
other Italian specialties create a traditional ambiance.
The company was founded by the Sbarro family in 1955 and incorporated in 1977. In May 1985, Sbarro made an initial public
offering. In 1999, a merger with the Sbarro family was approved, taking the company private. In 2006, MidOcean Partners, a
private equity firm, acquired Sbarro, Inc. for an undisclosed sum. Sbarro operates nationwide, and has also identified India as
an overseas growth market. Sbarro plans to open 100 stores in India over the next decade, with its first opening scheduled for
New Delhi in 2007.
Menu Positioning |
Sbarro offers pizza, salads and pasta in cafeteria/buffet format for lunch and dinner. Select units offer traditional breakfast
items such as scrambled eggs, bacon, sausage, bagels and muffins. The chain’s signature items are its pizzas, which are
primarily served by the slice and account for approximately 50% of total sales. Sicilian Pizza and Hawaiian Pizza are among
the most popular menu selections. Pasta dishes include lasagna, baked ziti and Rigatoni a la Mama Sbarro. Entrées include
Chicken Francese and Stuffed Eggplant. Desserts include cheesecake and carrot cake. Many larger units serve beer and
wine. Menu prices range from $2.99–$5.29 and checks average $5.50.
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