RISE - Menu Monitor

Expansion Plans |
Ruth’s Chris Steak House Inc. opened a new location in Huntsville, AL, on October 23. The new unit is located in the Embassy
Suites & Spa. (Company Release 10/25/06)
Ruth’s Chris Steak House Inc. opened its first Edmonton, Alberta, Canada restaurant on October 30. The unit is located on the
main thoroughfare in the World Trade Centre. (Company Release 11/8/06)
Ruth’s Chris Steak House has opened a new location in Bonita Springs/Estero, FL, on November 27. The unit is located in the
Coconut Point Mall. (Company Release 11/27/06)
Ruth’s Chris Steak House Inc. opened its 100th location in Providence, RI, on December 4. (Businesswire.com 12/4/06)
Ruth’s Chris Steak House Inc. opened its new restaurant in Aspen, CO, on January 15. (Company Release 1/16/07)
Ruth’s Chris Steak House opened a new restaurant in Lake Mary, FL. The new unit is the second to open in 2007. (Company
Release 2/5/07)
Ruth’s Chris Steak House Inc. opened its second restaurant in Charlotte, NC, on February 26. The new unit marks the
company’s 103rd restaurant worldwide. (Company Release 2/26/07)
Ruth’s Chris Steak House opened its fifth Hawaii location on Oahu on March 23. The restaurant is located at Waikiki Beach
Walk. (Company Release 3/23/07)
Ruth’s Chris Steak House Inc. opened its 107th restaurant in on July 1 Biloxi, MS. The company is returning to Mississippi
after a 10-year absence. The unit is located in the Hard Rock Hotel & Casino and seats 223 guests. (Company Release
7/2/07)
Ruth’s Chris Steak House opened a unit in Knoxville, TN, on October 23. The restaurant marks the company’s 111th unit
worldwide. (Company Release 10/23/07)
Ruth’s Chris Steak House has opened a new unit in Tysons Corner, VA. The steak chain now has six restaurants in the
Washington, DC, metropolitan area. (orlandosentinal.com 10/31/07)
Ruth’s Chris Steak House opened a restaurant in Santa Barbara, CA, on November 19. The new unit is located in La Cumbre
Plaza, has seating for more than 200 guests and features wines from many Santa Barbara-area boutique wineries. The
opening marks Ruth’s Chris’ 13th California location and 116th worldwide. (Company release 11/19/07)
Menu Development |
Italian osso buco, tender, slow-cooked, beef, lamb and veal, is appearing on winter menus nationwide. At Amuse in Dallas,
patrons can dine on BBQ Short Rib Osso Buco, with one pound of short ribs, roasted poblano and jalapeño peppers and
chipotle chiles braised with chicken stock, brown sugar and powdered mustard. Wish in Miami Beach menus Cuban-Coffee-
Braised Osso Buco, prepared by rubbing ground Cuban coffee beans and cardamom over veal shanks and then braising them
in a stock of sherry wine and sweet soy sauce. The dish is served over Italian parsley risotto. At Ruth’s Chris Steak House
locations, guests can feast on Veal Osso Buco Ravioli, an appetizer featuring shredded veal osso buco and fresh mozzarella
cheese in a saffron-infused ravioli, topped with a white-wine demi-glace and garnished with parsley, Romano cheese and
sautéed arugula. (Restaurants & Institutions 12/06 p41)
Elegant steakhouses are appealing to a new clientele with revamped menus and elaborate bar décor. By broadening diningroom
menus beyond steak entrées, pairing appetizers with wines by the glass, and introducing children’s menus, many finedining
restaurants, including Fleming’s Prime Steakhouse & Wine Bar and Ruth’s Chris Steak House, are attracting women,
young professionals and health-conscious diners who previously shied away from steakhouses. Ruth’s Chris has experienced
growth after providing more flexible menu options, including smaller portions of regular menu items, along with a new design
for the bar and lounge. Similarly, Fleming’s has created a more contemporary design for the chain’s bars and added a “Flights
and Bites” promotion that matches three appetizers with three wines for less than $20. (Nation’s Restaurant News 9/3/07)
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