RISE - Menu Monitor

Expansion Plans |
Ruby Tuesday has increased by nine units since June, up from 926 to 935, marking 1% growth. Among the additions are
entries in Oklahoma and Wisconsin. (restaurantnewsresource.com 10/31/07)
Promotion Plans |
Ruby Tuesday will lower some of its prices and offer discounts as part of a new marketing strategy. Beginning in November, its
newspaper inserts will incorporate direct-mail coupons targeting those with incomes of $75,000 or higher. Ruby Tuesday has
hesitated in the past to advertise promotions in newspapers because it seeks to reflect a more upscale image, but it has faced
tough competition from value promotions at other casual-dining chains. The chain is also lowering some entrée prices, and
decreasing the price of four appetizers from $7.49 to $6.99. Ruby Tuesday, based in Maryville, TN, operates and franchises
935 restaurants nationwide. (Chain Leader Online 10/11/07; Nation’s Restaurant News 10/10/07)
Menu Development |
Ruby Tuesday offered its Valentine’s Dinner for Two including Spinach Artichoke Dip, Southwestern Spring Rolls, New
Orleans Seafood, Shrimp Pasta Parmesan, Top Sirloin, Chicken Fresco, Chicken Oscar, Blondie and Double Chocolate Cake.
The dinner is available for $34.99. (Company Release 2/12/07)
Ruby Tuesday Inc. introduced a version of its salad bar as part of its catering program. The Delivered Fresh Garden Bar is
similar in presentation to the salad bar inside the restaurant and offers many of the same choices. The salad bar serves up to
15 people. (Company Release 2/28/07)
Franchise Activity |
Ruby Tuesday signed a deal with RT LA Group LLC to open 10 franchises in the Los Angeles market over the next five years.
RT, the chain’s second franchisee in Southern California, was founded by Troy Saldana, a foodservice industry veteran; Rob
Rittgers a real estate industry veteran; and David Fish, a veteran in the medical industry. (GlobeSt.com 2/13/07; NRN Daily
NewsFax 2/14/07; Nation’s Restaurant News Online 2/13/07)
Ruby Tuesday Inc. will open five franchised locations over the next five years in southern Wisconsin with RT Holdings of
Southern Wisconsin LLC. The restaurants will be operated by RT Restaurants of Southern Wisconsin LLC. Ruby Tuesday will
also implement a new prototype for the newly franchised locations. (Company Release 4/25/07)
Ruby Tuesday Inc. entered into development agreements with five of its domestic franchisees calling for a total of 25
additional Ruby Tuesday casual-dining restaurants in the next several years. The five franchisees include RT St. Louis
Franchise, RT Western Missouri Franchise, RT Omaha Franchise, RT Iowa Franchise and North Dakota Cuisine. States
included in the agreements are Arkansas, Iowa, Nebraska and Missouri. (Company Release 8/10/07)
International Activities |
Ruby Tuesday Inc. plans to open its first franchised restaurant in Guam in late 2007, developed and operated by RT
Restaurants LLC. (Company Release 2/26/07)
Ruby Tuesday Inc. added 25 restaurants to its Middle East development deal with Kuwait City-based National Arabic Co. for
Restaurant Management. The agreement calls for the stores to open over the next seven years in Bahrain, Egypt, Jordan,
Kuwait, Lebanon, Oman, Qatar, Dubai and the United Arab Emirates. There are currently four Ruby Tuesday outlets in the
Middle East. (NRN Daily NewsFax 3/27/07; International Herald Tribune 3/22/07; Company Release 3/22/07)
Ruby Tuesday Inc. international franchisee, United Food and Beverage Company, will develop and operate six Ruby Tuesday
locations in Cairo, Egypt, over the next four years. The units will be located in high-traffic areas near the Nile River. (Company
Release 9/7/07)
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