RISE - Menu Monitor

Menu Positioning |
Roy's is open daily for dinner only. Its eclectic menu showcases Hawaiian Fusion—a preparation technique that highlights an
exotic mix of spices and flavors, emphasizing the traditional cuisine of Hawaii with Asian accents. Entrées are prepared with
seafood, beef, short ribs, pork, lamb and chicken. Signature items include appetizers such as Lakanilau Roll, Roy's Classic
Yellowfin Ahi Poke and Sashimi Sampler. Other popular options include the Maui Wowie Shrimp salad, Hibachi Style Grilled
Salmon, Mongolian Grilled Colorado Rack of Lamb and Kalbi Marinated Flank Steak & Scallion Ginger Crusted Tiger Shrimp.
Nearly all of its entrées are accompanied by housemade sauces that enhance the flavor of each dish. Desserts include Roy's
Melting Hot Chocolate Souffle, its trademark dessert offering. Full liquor service is available, including a broad cocktail menu
and extensive wine selection. Menu prices range from $7.00–$38.00. Checks average $45.
Menu Development |
Roy’s Restaurants have added Roy’s Classic Trio, an appetizer featuring hibachi-grilled salmon with citrusponzu sauce; Roy’s
Original Blackened Island Ahi with spicy soy-mustard-butter sauce; and Hawaiian-Style Misoyaki Butterfish with sizzling soy
vinaigrette. (Restaurants & Institutions 11/06 p20)
Kids’ menus are becoming more sophisticated to cater to young people’s more discerning palates as well as adults looking for
comfort food. At select Roy’s Restaurant locations, the kids’ menu includes sushi. At one location in New York City, the menu
offers a three-course children’s meal ($12) featuring a choice of one of five entrées as well as a sundae. The courses include
sushi, teriyaki-glazed salmon with steamed vegetables, braised short ribs with mashed potatoes and penne with a cheesebutter
sauce. At Viand in Chicago, Chef Steve Chiappetti prepares peanut butter and jelly sandwiches, with the choice of three
kinds of jelly and smooth or chunky peanut butter; fries prepared from celery coated in a tempura batter; fish and chips in a
fish-shaped wire basket; and a junk-food cart with housemade versions of Twinkies, Sno Balls and Oreos. Friendly’s
Restaurants relied on a panel of advice from young adults to help develop its kids’ menu. The chain did not reveal specific
items but did say that new offerings would include more ethnic items, such as salsa. (Nation’s Restaurant News Online
6/11/07)
Personnel |
Richard Renninger, S.V.P. of Real Estate & Development
A. William, III Allen, CEO
Dirk A. Montgomery, CFO
Irene Wenzel, V.P. of Purchasing
Paul Avery, COO
News & Other |
Lee Roy Selmon’s, a five-unit casual-dining dinnerhouse concept, is expanding in Florida with a planned opening in East
Manatee, FL, in January 2007. Named for former Tampa Bay Buccaneers football player Lee Roy Selmon, the restaurant
features home-style American fare such as barbecue, fried green tomatoes and other Southern-influenced favorites. Floridabased
Lee Roy Selmon’s is part of the OSI Restaurant Partners Inc. group of restaurant brands that includes Outback
Steakhouse, Roy’s and Bonefish Grill. (Bradenton Herald.com, 10/25/06)
Roy’s reported for the fourth quarter ended December 31 same-store sales increased 0.2%. (Company Release 2/1/07)
OSI Restaurant Partners Inc. reported for the quarter ended March 31 same-store sales system-wide declined 0.5% at
Outback Steakhouse, 1.3% at Carrabba’s Italian Grills, 0.7% at Bonefish Grills, 2.1% at Roy’s and rose 3.3% at Fleming’s
Prime Steakhouse and Wine Bars. For the five weeks ended March 31, same-store sales system-wide fell 0.1% at Outback
Steakhouse, 0.7% at Carrabba’s Italian Grills, 1% at Bonefish Grills, and 1.6% at Roy’s, and grew 0.7% at Fleming’s Prime
Steakhouse and Wine Bars. (Company Release 4/5/07)
OSI Restaurant Partners Inc. reported April same-store sales grew 1% at Outback Steakhouse, 1.1% at Carrabba’s Italian
Grill, 1.9% at Fleming’s Prime Steakhouse & Wine Bar, 0.7% at Bonefish Grill and 0.8% at Roy’s. (NRN Daily NewsFax
5/4/07)
OSI Restaurant Partners Inc. reported May same-store sales declined 1.4% at Outback Steakhouse, 2.1% at Carrabba’s
Italian Grill, 2.0% at Bonefish Grill and 0.9% at Roy’s. Fleming’s Prime Steakhouse and Wine Bars’ same-store sales rose
1.2%. (Associated Press 5/30/07)
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