RISE - Menu Monitor

Roy's Restaurants
Headquarters
2202 N. Westshore Blvd 5th FL, Tampa, Florida 33607 USA
Tel: (813)282-1225 Fax: (813)282-1209
www.roysrestaurant.com
Ownership: Private
Segment: Full Service Seafood
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 125,000 110,105 93,000
Company-owned ($000) 90,000 75,405 93,000
Franchised ($000) 35,000 34,700 -
U.S. Number of Units 31 28 25
Company-owned 23 20 25
Franchised 8 8 -
International Sales ($000) 11,000 11,000 -
International Units 3 3 -
Average Sales/Unit ($000) 4,200 4,200 4,200
Concept Positioning |
Roy's Restaurant positions itself as a high-end, full-service seafood restaurant, specializing in Hawaiian-fusion cuisine. The
menu is noted for its combination of exotic flavors mixed with fresh local ingredients. Roy's also prides itself on its extensive
wine list, wide array of specialty cocktails. The chain is distinguished by its use of flavorful sauces, made onsite as a
complement to its signature entrées. OSI Restaurant Partners Inc. operates 20 Roy’s units; the rest are operated by Chef Roy
Yamaguchi, founder of the concept.
Units are freestanding and average approximately 4,000 sq. ft. with seating for 300 guests. The décor of Roy's is
contemporary and upscale, with an exhibition kitchen finished in stainless steel and copper accents as the premier focal point.
Dining areas are spacious, comfortably lit and elegant with white-clothed tables and soft seating. Guests can also sit alongside
the open kitchen area, on high stools at a long counter, watching the chefs at work. Additional seating is also available in
separate lounge areas, as well as outdoors at most Roy’s sites, which are typically situated in downtown areas of major cities.
Restaurants are generally open for dinner only.
General Managers of Roy's restaurant are required to purchase a 6% interest in the restaurant he or she manages for $25,000
and is further required to enter into a five-year employment agreement. The chef is also entered into a five-year agreement,
though he or she only has to purchase a 5% interest for $15,000. Through this level of financial and time commitment, the
company has been able to attract and retain quality managers and chefs.
Roy's was founded by Chef Roy Yamaguchi in 1988 in Honolulu, HI. In 1999, Outback Steakhouse, Inc., through OS Pacific,
Inc., agreed to develop and operate future Roy's worldwide. Currently Roy's units are located throughout the U.S., Japan and
Guam. In 2006, Outback Steakhouse announced a company name change to OSI Restaurant Partners Inc. No long-term
expansion plans have been disclosed.
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