RISE - Menu Monitor

Round Table Pizza
Headquarters
1320 Willow Pass Road Suite 600, Concord, California 94520 USA
Tel: (925)969-3900 Fax: (925)969-3978
www.roundtablepizza.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 425,000 405,000 390,000
Company-owned ($000) 110,000 95,000 90,300
Franchised ($000) 315,000 310,000 299,700
U.S. Number of Units 501 497 487
Company-owned 131 127 121
Franchised 370 370 366
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 835 820 801
Concept Positioning |
Round Table Pizza, Inc. is a full-service casual-dining pizza chain emphasizing quick and friendly service in neighborhoodstyle
restaurants. The company markets to families and young adults who enjoy dining in a light and cheerful atmosphere. The
privately held 500-unit chain serves pizza, sandwiches, salads and appetizers.
Most units are located in shopping centers, but a few are freestanding. Unit size ranges from 2,400–4,000 sq. ft. with seating
for 55–144. More than 80% of restaurants offer delivery. Emphasis is placed on encouraging local community involvement,
which is facilitated by the banquet room capacity available at most units. Many of these banquet rooms feature large-screen
TVs so, for example, a local sports team can view videotapes of its performance while dining. In addition, units offer a number
of electronic games for children.
Round Table Pizza was founded by Bill Larson in 1959 in Menlo Park, CA, and began franchising in 1962. In 1979, it was
acquired by a group of six businessmen. In 1992, the company was sold to its employees, who currently own the private
company. The company has not disclosed future expansion plans.
Menu Positioning |
Round Table Pizza features freshly prepared appetizers, salads, pizzas and gourmet sandwiches for lunch and dinner.
Signature items include the Garlic Parmesan Twists appetizer, the Create-Your-Own Pizza option using any of 30 toppings,
King Arthur's Supreme Pizza and a gourmet veggie pizza. Another favorite selection is the Pepperoni Artisan Pizza, featuring
a 100% organic tomato sauce on an extra-thin cornmeal crust. A choice of thin or pan crust is offered. Sauces include both
white and tomato-based versions. Some locations offer pizza by the slice. Gourmet sandwiches made with chicken, ham or
turkey are also available. The kids’ meal includes a one-topping personal pizza and a small soft drink for $4.49. Alcoholic
beverages are not available. Menu prices range from $1.59-$21.99 and checks average $8.
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