RISE - Menu Monitor

Romano's Macaroni Grill
Headquarters
6820 LBJ Freeway, Dallas, Texas 75240 USA
Tel: (972)980-9917 Fax: (972)770-9593
www.macaronigrill.com
Ownership: Private
Segment: Full Service Italian
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 770,000 755,476 711,515
Company-owned ($000) 737,000 729,717 703,663
Franchised ($000) 33,000 25,759 7,852
U.S. Number of Units 237 230 219
Company-owned 224 223 214
Franchised 13 7 5
International Sales ($000) 13,000 26,904 22,644
International Units 1 8 8
Average Sales/Unit ($000) 3,300 3,300 3,300
Concept Positioning |
Romano's Macaroni Grill, a casual-dining Italian concept, is a Brinker International operation specializing in traditional Italian
fare, including signature pasta dishes, grilled entrées, seafood, salads and pizza. The concept has built its reputation on its
high quality, chef-prepared meals and warm, knowledgeable service. Brinker International runs more than 225 Romano
Macaroni Grill restaurants nationwide.
Romano's Macaroni Grill has the ambience of an old-world Tuscan trattoria. Units feature stone arches, festive string lights,
large vases of fresh flowers and opera-singing servers as well as an exhibition cooking area. Generally, freestanding units
measure 6,800–7,600 sq. ft. and seat 250–275. In addition, Romano’s offers delivery service through the Home Delivery
Network as well as a To Go service, with servers delivering orders to customers’ cars.
Founded by Phil Romano, the developer of the Fuddruckers concept, the first unit opened in the late 1980s in San Antonio. In
1989, Brinker International acquired the operation from Romano for 152,000 shares of stock (valued at some $4.5 million). The
founder has maintained a tie to Brinker and has worked on developing additional concepts with Brinker. Romano's Macaroni
Grill has partnered with HMSHost to open an airport location at Orlando International Airport, the first nontraditional location for
the chain.
Menu Positioning |
Romano's Macaroni Grill offers an Italian-inspired menu for lunch and dinner including pizzas, pastas, seafood and chicken.
To reflect the seasons, its core menu is changed four times a year, offering lighter fare in summer months and heartier, more
highly seasoned fare in the winter. Signature items include BBQ Chicken Pizza, Chicken Scaloppine, Shrimp Portofino, Penne
Rustica and Lobster Ravioli. Healthy options, such as the Simple Salmon, Pollo Magro (“Skinny Chicken") and Chicken
Toscana, are also offered. Desserts include tiramisu, chocolate cake, New York cheesecake and Italian sorbetto. The kids’
menu offers Chicken Fingerias, Mona Lisa's Masterpizza and Crunchin' Corn Dog. Full liquor service is available, accounting
for approximately 12% of sales. Menu prices range from $5.99–$16.99 and checks average $14.75.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
558