RISE - Menu Monitor

Roly Poly
Headquarters
13245 Altantic Blvd Suite 4, Jacksonville, Florida 32225 USA
Tel: (203)341-8853 Fax: (203)341-9957
www.rolypoly.com
Ownership: Private
Segment: Limited Service Other Sandwich
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 80,000 95,000 85,000
Company-owned ($000) 80,000 95,000 85,000
Franchised ($000) - - -
U.S. Number of Units 175 250 276
Company-owned 175 250 276
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 375 360 350
Concept Positioning |
Roly Poly is a limited-service chain offering a different approach to wraps. Its friendly atmosphere is inviting to both families as
well as friends to sample what the “Purveyor of Fine Sandwiches, Soups and Salads” has to offer. Roly Poly’s unique
approach to wraps is the key to its success. Instead of serving traditional wraps filled with beans and rice, Roly Poly fills its
wraps with sandwich fillings. The privately held company currently has stores in 30 states, all of which are franchised.
Units are primarily located in strip malls with a simple and uncluttered décor featuring clean lines and a red, yellow and blue
color scheme. Roly Poly is open seven days a week for lunch and dinner offering dine-in, take-out and online ordering.
Restaurants average 1,000–1,400 sq. ft. with seating for approximately 60.
Roly Poly was founded in 1996 in the Buckhead section of Atlanta by Linda Wolf and Julie Reid. In 1997, the company began
franchising and has maintained its franchising program as its main vehicle of growth, allowing the chain to grow from a
Southeast regional concept to a national chain. The company has not disclosed any current expansion plans.
Menu Positioning |
Roly Poly is open for lunch and dinner featuring over 50 rolled sandwiches made with over 100 fillings such as meats,
cheeses, fresh vegetables and spreads rolled in a 12-inch flour tortilla. Signature items include the French Twist, Basil Cashew
Chicken and Hot Honey wraps. Other menu items include salads, such as Walnut Spinach, Brown Derby and Chipotle Caesar;
and soups, such as Harvest Mushroom, Roasted Garlic Tomato and Old Fashioned Chicken Noodle. The menu also features
a kids’ menu—listing Peanut Butter & Jelly and Grilled Cheese wraps— as well as vegetarian and “Roll Your Own” options.
Beverages include bottled water and Coca-Cola products. Freshly baked cookies round out the menu. Menu prices range from
$1.25–$6.25. Checks average $8.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
556