RISE - Menu Monitor

Menu Positioning |
Ben & Jerry’s Scoop Shops offer a quick-service menu showcasing super premium ice cream, frozen drinks, real fruit
smoothies, soft serve ice cream, sundaes, waffle cones, coffee and cakes. Top 10 ice cream flavors include Cherry Garcia,
Chocolate Chip Cookie Dough, Chunky Monkey, Phish Food, Half Baked, New York Super Fudge Chunk and Peanut Butter
Cup. Ice cream varieties include organic, original, sorbet, low-fat frozen yogurt and frozen yogurt. Specialty sundaes include
the "Vermonster" sundae with 20 scoops of ice cream, hot fudge, banana, cookies, brownies and any toppings. Ice cream
flavors are updated annually, with some flavors added and some subtracted. One of its newest flavors is Black & Tan—cream
stout ice cream with a swirl of dark chocolate. Other recent flavor additions include Crème Brûlée, Banana Split, Mint
Chocolate Chunk, Cinnabon Buns and AmeriCone Dream—vanilla ice cream with fudge-covered waffle pieces and a swirl of
caramel. Cake flavors include Appley Ever After, Chocolate Therapy, Dublin Mudslide and Fossil Fuel. Most ice cream flavors
are also available in pints. Beverages include milkshakes, such as its Chocolate Nirvana Shake and Chocolate Peanut Butter
Shake. Smoothies are another popular option, prepared with real fruit, including its Strawberry Orange Banana, Strawberry
Kiwi and the Orange Cream Smoothie. Additional beverages include frozen cappuccino drinks, freshly squeezed lemonade,
hot chocolate, ciders, hot coffee and bottled juice and water. Ben & Jerry's also offers three milkshakes in glass bottles—
Cherry Garcia, Chocolate Fudge Brownie and Chunky Monkey. Menu prices range between $1.49 for a kids’ single cone to
$44.95 for a full sheet cake. No alcohol is served. Checks average $4.59.
Menu Development |
Ben & Jerry’s named a new ice cream after comedian Stephen Colbert called “Stephen Colbert’s Americone Dream.” The new
item features vanilla ice cream with caramel and fudge-covered waffle cone pieces. (Seattlepi.nwsource.com 2/15/07)
Ben & Jerry’s added Pumpkin Cheesecake to its flavors, featuring pumpkin cheesecake ice cream with a thick graham-cracker
swirl. (Company Website)
Personnel |
Walt Freese, CEO
Michael Graning, CFO
Chip Litchfield, V.P. of Purchasing
Deborah Heinze, V.P. of Operations
Dave Stever, V.P. of Marketing
Alrnold Carbone, V.P. Research & Development
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