RISE - Menu Monitor

Roadhouse Grill
Headquarters
4440 PGA Blvd. Suite 201, Palm Beach Gardens, Florida 33410 USA
Tel: (561)624-8989 Fax: (561)804-7784
www.roadhousegrill.com
Ownership: Public
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 132,100 139,000 145,000
Company-owned ($000) 128,000 135,000 141,000
Franchised ($000) 4,100 4,000 4,000
U.S. Number of Units 59 62 70
Company-owned 57 60 68
Franchised 2 2 2
International Sales ($000) 16,000 13,500 13,000
International Units 9 9 9
Average Sales/Unit ($000) 2,100 2,050 2,030
Concept Positioning |
Roadhouse Grill, a full-service restaurant chain, is a cross between an old-fashioned steakhouse and a roadhouse-style
saloon. The casual-dining concept specializes in grilled entrées, including steak, chicken and seafood.
Interiors have a large, open area complete with exhibition kitchens, exposed ceilings and brick and clapboard cedar walls
decorated with colorful, hand-painted murals and neon. Tables have metal pails filled with peanuts for munching and patrons
are encouraged to toss shells onto the floor. Jukeboxes play popular music. Exteriors are rough-sawed siding with a tin roof
and wood plank porch. Its current prototype is 6,800 sq. ft. with seating for 260 persons.
Roadhouse Grill was founded in 1992 by John D. Toole, III. In early 1995, Berjaya Group (Cayman) Ltd. acquired a 51.9%
stake in the company. It completed its initial public offering in 1996. In 2002, Roadhouse filed for Chapter 11 bankruptcy and is
currently working to emerge from bankruptcy. Expansion will primarily be through development of company-owned units;
international development will primarily focus on franchise agreements. In 2001, a joint venture with Cremonini Group, a
leading publicly traded Italian company specializing in the food-service industry in Europe, led to the openings of a number of
units in Milan, Italy. Roadhouse also has agreements with several international franchisees in countries such as Brazil, China
and Malaysia. Malaysian trading company Berjaya Group Berhad owns over 65% of Roadhouse Grill. In 2005, Roadhouse
Grill signed a merger agreement with Steakhouse Partners Inc. Specific terms were not disclosed.
Menu Positioning |
Roadhouse Grill features one menu for lunch and dinner, offering appetizers, soups, salads, sandwiches, pasta, aged steaks,
prime rib, beef ribs, chicken and seafood. There are over 60 menu items, including 13 cuts of steak. Each entrée is served
with salad and a choice of baked potato, baked sweet potato, fries or rice pilaf. Signature items include Maryland Crab Cakes,
Old-Fashioned Chili, Fish & Chips, Chicken BLT Salad, Black & Bleu Burger, Baby Back Ribs, and FlatIron Steak. Alcoholic
drinks include Roadhouse Tea, Roadhouse Razzy and a selection of beers, wines and soft drinks. Messy Brownie, Messy
Sundae, and Messy Apple Cobbler are a few of the desserts offered. Menu prices range between $1.99 and $19.49. Checks
average $12.
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