RISE - Menu Monitor

Red Robin Gourmet Burgers will open a unit in Burlington, NC, on July 30. The location will mark the chain’s 13th unit in North
Carolina. (Company Release 7/17/07)
Red Robin Gourmet Burgers will open a unit in Tempe, AZ, on August 6. The location will mark the chain’s 14th unit in
Arizona. (Company Release 7/18/07)
Red Robin Gourmet Burgers Inc. will open a unit in Fort Myers, FL, on August 13. The unit will be located on Gulf Center Drive
and will seat 200 guests. (Company Release 7/23/07)
Red Robin Gourmet Burgers Inc. opened its 21st Colorado restaurant in Westminster on November 5. The new unit will be
located at the Orchard Town Center. (Company Release 10/9/07)
Red Robin Gourmet Burgers Inc. will open its 62nd California location in Foothill Ranch November 19. The new 5,600-sq.-ft.
restaurant accommodates 221 guests. (Earthtimes.org 11/07/07)
Promotion Plans |
Red Robin Gourmet Burgers is launching its second annual “Next Gourmet Burger Kids’ Recipe Contest.” The burger chain is
inviting children to visit their local Red Robin restaurant and submit an original gourmet burger recipe along with a 100-word
statement on why their burger deserves to win. The contest will run through mid-September. The winning burger will be
featured in every Red Robin restaurant next summer. The winning burger recipe and approximately 50 additional recipes from
kids will be sold online next summer to benefit the National Center for Missing & Exploited Children. (CNNMoney.com 8/13/07)
Red Robin Gourmet Burgers teamed with the Denver Broncos for the second annual “Denver Broncos Kickoff Kid”
sweepstakes. The sweepstakes awards 10 kids, ages 6–12, designation as the official Kickoff Kid during a Denver Broncos
home game this season. The Kickoff Kid is responsible for removing the tee from the field after each Broncos kickoff. Red
Robin restaurants in Colorado are accepting entries from July 16–December 16. Entry forms and contest rules are available at
all Colorado Red Robin locations. (Cnnmoney.com 7/9/07)
Red Robin Gourmet Burgers Inc. plans to increase national advertising in 2008. The company launched its first national
advertising campaign last April with a budget of $11 million generated from 1% revenue collected from each restaurant. For
2008, Red Robin says it will increase collections to 1.5% per store. (Denver Business Journal 11/8/07)
Red Robin announced the “Au Brie Burger a la Français” as winner of its annual “The Next Gourmet Burger Kids’ Recipe
Contest.” Created by a 12-year-old boy from San Diego, the new burger features ground sirloin on a croissant, topped with
Brie, potatoes, butter, cream, fresh rosemary, salt and pepper and served with pommes frites (french fries). The burger will be
menued in Red Robin restaurants and will appear in a kids’ cookbook next summer. Red Robin highlights a new kid-created
burger each year and donates a portion of the winning burger’s sales to the National Center for Missing & Exploited Children.
(CNNMoney.com 11/5/07)
Menu Development |
Red Robin Gourmet Burgers added a Honkey Tonk BBQ Pork Burger to its menu. The burger features BBQ pulled pork,
banana peppers and yellow onions on a toasted sesame-seed bun. (Company Release 10/12/06)
Red Robin Gourmet Burgers rolled out a Gingerbread Shake, blending a gingerbread-flavored milkshake with graham cracker
crumbs, topped with a gingersnap cookie. (Company Release 11/28/06)
Red Robin Gourmet Burgers added a Disgruntled Elf cocktail for the holiday season. The Disgruntled Elf mixed rum, tequila,
gin and triple sec with Granny Smith apple syrup and lemon-lime soda. (Nation’s Restaurant News 12/18/06 p36)
Red Robin Gourmet Burgers Inc. will introduce its new Spicy Asian Burger, compliments of nine-year-old Adriana
Montgomery, winner of “The Next Gourmet Burger Kids Contest.” The new burger features hamburger, wonton strips, Napa
cabbage, sesame seeds, teriyaki and creamy ginger wasabi sauces. The item will be available in all U.S. Red Robin locations
from May 21 to July 15. (Company Release 1/18/07)
Pork accounts for 40% of many operators’ menus, and pork sandwiches are one way for restaurants to mix up the selections.
At Buckeye Roadhouse in Mill Valley, CA, guests can dine on a slow-smoked spicy pork sandwich with chipotle chips and
coleslaw. Red Robin Gourmet Burgers outlets offer Honky Tonk BBQ Pork Burger, with pulled pork, banana peppers and
onions. Blackbird in Chicago menus an organic pork belly sandwich with cabbage slaw, mayonnaise and Dijon mustard with a
summer vegetable salad and garlic frites. (Restaurants & Institutions 1/07 p 39)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
547