RISE - Menu Monitor

Red Lobster will adopt a more upscale look in hopes that it will attract consumers with more money to spend at a time when its
traditional customer base has cut back on spending because of rising gas prices and home equity slippage. Red Lobster is
promoting healthier-looking options and has released two new television commercials, with the new tagline “Come see what’s
fresh today.” The new interior will feature fish-shaped tables with stone and wood accents. Classic oldies music has been
removed to make way for more contemporary music. (Brandweek.com 7/25/07)
Red Lobster is aiding sustainability efforts in the lobster trade of Canada’s New Brunswick province. Darden Restaurants,
parent company of Red Lobster, will provide grants to support conservation of New Brunswick lobsters. (NRN Daily NewsFax
7/23/07)
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