RISE - Menu Monitor

Ben & Jerry's
Headquarters
30 Community Drive, South Burlington, Vermont 05403 USA
Tel: (802)846-1500 Fax: (802)846-1610
www.benjerry.com
Ownership: Private
Segment: Limited Service Frozen Dessert
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 144,000 125,000 101,500
Company-owned ($000) 4,000 5,000 4,000
Franchised ($000) 140,000 120,000 97,500
U.S. Number of Units 431 420 374
Company-owned 11 15 14
Franchised 420 405 360
International Sales ($000) 51,000 42,500 37,500
International Units 222 190 163
Average Sales/Unit ($000) 340 330 320
Concept Positioning |
Ben & Jerry's Scoop Shop is the retail arm of the famous ice-cream maker. Shops sell Ben & Jerry's-branded super premium
ice cream, as well as cakes, smoothies and frozen drinks. Franchised stores are independently owned and operated through
the PartnerShop Program. In the program, Ben & Jerry's donates PartnerShops to nonprofit organizations, waiving standard
franchise fees, and allows nonprofits to donate to themselves through the store. There are currently a total of 580 Scoop
Shops and PartnerShops in operation, comprised of 430 stores across the U.S. and 150 international units in Asia, Europe,
Mexico and the Caribbean.
Most units are designed to operate as inline sites in strip shopping centers, downtown areas or major shopping malls. Ben &
Jerry’s units average 800 sq. ft. with limited seating, though the most recent models can be altered to fit almost any space,
including small 200 sq. ft. stands. Interior décor and exterior design is lively and bright, featuring the brand's signature bovinelike
design and a blue-sky reminiscent color scheme.
In 2000, Ben & Jerry's was acquired by Unilever. In 2006, Ben & Jerry's partnered with PepsiCo for a multi-year licensing
agreement to sell its eight-ounce glass bottled milkshakes in grocery and convenience stores nationwide. Future plans call for
the development of over 700 units by 2010.
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