RISE - Menu Monitor

Menu Positioning |
Rally’s is open for lunch and dinner featuring hamburgers, chicken and seafood sandwiches, chicken strips, chili dogs and
fries. Signature items include the Big Buford double-stacked cheeseburger, Rallyburger, The Super Double and Barbecue
Bacon Cheeseburger in single and double sizes and the Deep Sea Double. French fries are seasoned and batter fried. The
concept has launched the Jim Beam Double Cheddarburger and the Jim Beam Cheddar Chicken sandwich. Both items are
topped with Jim Beam BBQ sauce, grilled red onions and smoked Cheddar cheese. Rallyburger Combo Meal (about 30% of
sales) includes burger, fries and a 16-oz. Coke for $2.99–$3.79. Cinnamon Apple Pie is offered for dessert. Its kids’ menu
includes an all-beef hot dog, hamburger or cheeseburger. Beverages include soft drinks and shakes. No alcohol is served.
Menu prices range from $1.49–$5.29. Checks average $4.59.
Promotion Plans |
Checkers Drive-In Restaurants Inc. will offer Dale Earnhardt Sr. commemorative cups at its Rally’s Hamburgers and Checkers
locations. The cups will be available through the end of April. The 42-oz. cups tied into a documentary about the NASCAR
driver, entitled “Dale.” (Nation’s Restaurant News 4/24/07)
Menu Development |
Checkers and Rally’s rolled out Chicken and Fish Screamer sandwiches for a limited time. The sandwiches are served with
sweet-and-spicy Screamer sauce, American cheese, lettuce, pickles and onions on a toasted sesame bun. Two sandwiches
are priced at $3. (Nation’s Restaurant News p20 3/12/07)
Rally’s Hamburgers introduced three sandwiches for a limited time through the spring. The sandwiches, part of the Southwest
Ranch line, include a bacon double cheeseburger, a cheeseburger and a bacon spicy chicken sandwich. All three sandwiches
have a chipotle-ranch sauce. The chicken sandwich is not available at all locations. Prices vary at each unit. (Nation’s
Restaurant News 4/24/07)
Checkers and Rally’s debuted the Big Cheesy Double, a double cheeseburger with American, pepper Jack and creamy
Cheddar cheese sauce, topped with diced red onions, pickles, ketchup and mustard and served on a toasted sesame-seed
bun. (Franchising Online 10/22/07)
Personnel |
Enrique Silva, CEO/President
Janette McDugald, CFO
Adam Noyes, V.P. of Purchasing
Adam Noyes, V.P. of Operations
Richard Turer, V.P. of Marketing
Ryan Joy, Director of Brand Development
Rally’s Hamburgers named Enrique “Rick” Silva president and chief executive officer. Previously, Silva served in several
leadership roles for Burger King. (Marketwire.com 2/15/07)
News & Other |
Checkers Drive-In Restaurants Inc. has converted all of its Detroit-area Rally’s Hamburgers to the Checkers banner. The
change in names has been an ongoing process for the company. Rally’s currently represents 44% of the company’s 800 units.
(NRN Daily NewsFax 1/22/07)
Checkers Drive-In Restaurants plans to keep most branches of its Checkers and Rally’s Hamburgers drive-thru chains open
until midnight or later. Checkers operates and franchises more than 800 twin-lane drive-thrus in 28 states and the District of
Columbia. (NRN Daily NewsFax 6/19/07)
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