RISE - Menu Monitor

Quiznos Subs
Headquarters
1475 Lawrence Suite 400, Denver, Colorado 80202 USA
Tel: (720)359-3300 Fax: (720)359-3399
www.quiznos.com
Ownership: Private
Segment: Limited Service Other Sandwich
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 1,635,000 1,380,000 1,121,500
Company-owned ($000) 2,600 2,500 1,500
Franchised ($000) 1,632,400 1,377,500 1,120,000
U.S. Number of Units 4,500 3,294 3,055
Company-owned 5 5 5
Franchised 4,495 3,289 3,050
International Sales ($000) 115,000 80,000 110,000
International Units 500 198 339
Average Sales/Unit ($000) 425 435 430
Concept Positioning |
Quiznos Classic Subs positions itself as a limited-service sandwich chain offering high-quality ingredients and healthy menu
items for lunch and dinner. Quiznos’ menu features a selection of soups, salads, bread bowls and signature subs. Quiznos
currently operates over 3,000 stores worldwide.
Units are primarily freestanding and average 1,200-1,600 sq. ft. with seating for 30–40 guests. Some units are mall food-court
locations. Smaller Quiznos Express units are found in nontraditional locations, such as convenience stores and sports
facilities. These average 500 sq. ft. Restaurant décor has an Italian deli ambience with a red-and-green color scheme,
reproductions of old Italian food labels and hand-painted Italian-style posters. An open kitchen completes the look. Takeout
accounts for approximately 50% of sales, and catering and delivery are also available in most markets.
Boyd Bartlett and Todd Disner founded Quiznos in Denver in 1981, and in 1991 the chain was bought by franchisee Richard
Schaden and his father. In mid-2001 the company accepted a management-led buyout, and the deal took the company
private. In March 2006, Quiznos entered an agreement with JPMorgan Chase & Co. for JPMorgan Partners to assume part
ownership of the chain.
Menu Positioning |
Quiznos offers soups, salads and freshly prepared sandwiches for lunch and dinner. Appetizers are a broccoli cheese soup,
chicken & corn chowder, chili, side Caesar or side garden salad. Signature sandwiches include the Black Angus Steak, with
mozzarella, Cheddar, mushrooms, sautéed onions, honey Bourbon mustard and a zesty grille sauce; Classic Club with Bacon,
including turkey, ham, Cheddar, lettuce, tomato and mayonnaise; and Classic Italian, with salami, pepperoni, capicola, ham,
mozzarella, lettuce, tomato, red onion, black olives and a red wine vinaigrette dressing. A healthy menu features a Honey
Bourbon Chicken Sandwich, Sierra Turkey on Italian Ciabatta Bread, and Turkey Light. For an additional $2, all sandwiches
can become a Combo Meal with a fountain drink and a choice of chips, cookies or side salad. In late 2007, Quiznos introduced
flatbread Sammies, miniature sandwiches in Sonoma Turkey, Bistro Steak Melt, Italiano and Alpine Chicken flavors. The
dessert menu features a bundt cake, double chocolate chunk brownie and a variety of cookies. Kids' menu items include the
Toasty Turkey 'N Cheez, Toasty Cheez and Toasty Ham 'N Cheez. Alcoholic beverages are not served. Prices range from $2–
$8.09 and checks average $7.77.
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