RISE - Menu Monitor

Menu Positioning |
Popeye's menu offers a selection of chicken items and sides for lunch and dinner. Breakfast is served in 10% of the stores and
includes biscuit sandwiches with chicken, sausage, bacon, eggs and cheese. Side options are hash browns, grits and
cinnamon biscuits. The lunch and dinner menu includes chicken and seafood items. Signature items are the spicy or mild
chicken served by the piece, by the box or in dinner combinations. Sides include Popeye’s red beans 'n rice, Cajun rice, onion
rings, battered fries, mashed potatoes and gravy, coleslaw, jalapeño peppers and corn on the cob. Apple pie and Mardi Gras
Cheesecake are available for dessert. Alcoholic beverages are not offered. Prices range from 65¢-$19.83 and checks average
$5.
Expansion Plans |
Church’s Chicken has purchased 10 Popeyes Chicken and Biscuits units in Rio Grande Valley, TX. This brings the total
number of Church’s Chickens outlets in this area to 39, accounting for more than 50% of the local quick-service chicken
market. (NRN Daily NewsFax 2/14/07)
Promotion Plans |
Popeyes Chicken & Biscuits launched “A Side of Hope” Virtual Food Bank program. “A Side of Hope” allows consumers to
donate funds to America’s Second Harvest through Popeyes’ website so that cans of Red Beans & Rice can be fed to hungry
Americans across the country. Donors can choose the amount they contribute and can give in honor of a designated
individual. The program began July 1 and will run through July 31. (Earthtimes.org 6/29/07)
Menu Development |
Popeyes Chicken & Biscuits will eliminate trans-fat from its biscuits and will introduce reduced-trans-fat french fries by yearend.
(NRN Daily NewsFax 11/1/06)
Several chain restaurants are planning to reduce or eliminate trans-fats from their menus. Popeye’s Chicken & Biscuits will
eliminate trans fats from its biscuits and introduce reduced transfat french fries by year’s end. Burger King will test a trans-fatfree
frying oil sometime in the next 90 days. KFC will use a new soybean oil at its units in New York and Chicago, with plans to
roll it out systemwide by spring 2007. IHOP plans to test trans-fat-free oils at its more than 1,200 units in the U.S. and Canada.
Souper Salad restaurants are also planning to be trans fat free by year’s end. McDonald’s units in Australia have switched to a
frying oil that is nearly free of trans fatty acids. The company did not say whether or not it would use the blend of canola and
high-oleic sunflower oil at its U.S. locations. (Los Angeles Times 11/07/06; Company Release 11/07/06)
Popeye’s Chicken & Biscuits added Full Flavor Green Beans to its menu. The item features hints of smoky bacon flavor.
(Company Website)
Popeye’s Chicken & Biscuits is offering six Spicy Cajun Wing Pieces for $3.49 for a limited time. Guests can customize their
meal with a choice of three sauces: Sweet Heat, Barbecue and Blazin’ Buffalo. (Company Website)
Popeye’s Chicken & Biscuits now offers zero-gram-trans-fat biscuits in its domestic units. Popeye’s has posted the trans fat
content information on the nutrition page of its website detailing the brand’s core menu items. The chain began the conversion
in late 2006. (Company Release 5/29/07)
Popeye’s added Buffalo Shrimp to its menu, offering crispy, butterfly shrimp coated with Buffalo seasoning. (Company
Website)
Popeye’s Chicken & Biscuits is offering a fully cooked Popeye’s Cajun Turkey beginning November 1. The turkey weighs
about 12–14 pounds and feed eight to 10 people. Each turkey is infused with Popeye’s special Cajun spice blend, then crusted
with another spicy Cajun seasoning to seal in the flavor.(Area Developer 10/5/07)
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published.
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