RISE - Menu Monitor

Expansion Plans |
Metromedia Restaurant Group regrouped its 321 Bennigan’s units and 62 Steak and Ale outlets under the newly created
Metromedia Casual Dining division. The existing Metromedia Family Steakhouse will oversee the Ponderosa and Bonanza
restaurants. (NRN Daily NewsFax 11/21/06)
Promotion Plans |
Ponderosa/Bonanza parent Metromedia Restaurant Group launched an agency review of its $8 million advertising account.
The budget includes creative and media duties for television, radio, print, e-mail, direct mail, interactive and outdoor
advertising. Dallas-based Tracy Locke currently holds the account. (NRN Daily NewsFax 10/18/07)
Menu Development |
Ponderosa and Bonanza restaurants have upgraded its steak offerings to USDA choice steaks. The new steaks will be a
permanent feature on menus in all 308 units. The restaurants are offering ½-lb. choice sirloin with an all-you-can-eat buffet for
$9.99, and USDA choice sirloin combo meals, with a choice of fried or grilled shrimp or grilled chicken Monterey with the
buffet, for $11.99. (Company Release 5/2/07)
Ponderosa/Bonanza added entrée platters that give guests the option of either a fixed menu or a buffet. The new dinners
include seafood, steak or chicken with a garden salad, choice of potato, hot vegetable and fresh-baked rolls. Guests also have
the option of ordering an entrée with the buffet. (Nation’s Restaurant News 5/21/07 p12)
Personnel |
Flynn Dekker, S.V.P. of Marketing
David Sollorzano, V.P. of Menu Development
Vince Runco, CEO
Jeff Wilson, CFO
John Sailing, COO
Metromedia Restaurant Group has promoted Flynn Dekker to senior vice president of marketing. Dekker will continue to
oversee the company’s Steak and Ale and The Tavern brands, and will take over responsibility for the Ponderosa and
Bonanza steakhouse brands. Dekker succeeds Steve Walsh, who resigned. (Nation’s Restaurant News 11/07/07)
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