RISE - Menu Monitor

Pizzas of Eight
Headquarters
1915 Cherokee Street, St. Louis, Missouri 63118 USA
Tel: (314)865-1460 Fax: (314)865-2449
www.pizzasofeight.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 102,500 99,500 98,000
Company-owned ($000) - - -
Franchised ($000) 102,500 99,500 98,000
U.S. Number of Units 300 295 290
Company-owned - - -
Franchised 300 295 290
International Sales ($000) 1,100 1,000 1,000
International Units 5 4 4
Average Sales/Unit ($000) 330 335 340
Concept Positioning |
Pizzas of Eight is a quick-service turnkey pizza kiosk with outlets nationwide and in five countries. The chain specializes in
pizza with traditional toppings that is mostly sold in individual sizes. Pizzas of Eight appeals to young customers on-the-go,
and has found its success by situating its units in nontraditional sites with heavy foot traffic. The chain is 100% franchised. Its
parent company is Pizza of Eight Inc.
The chain is a self-contained "pizza shop on wheels" that operates in various nontraditional environments. Kiosks feature a
"Treasure Island" theme with a small parrot mascot. Units typically average 50–200 sq. ft. and are designed to operate in small
spaces. The company scouts amusement parks, bowling centers, roller skating rinks, video stores, movie theaters, hotels,
convenience stores, supermarkets and schools to install its franchised units. Its smallest model is a 10-sq.-ft. unit on wheels.
Founder Chuck McMillen worked for years for different pizza chains before developing and launching Pizzas of Eight. The first
outlet opened in 1994. Based in St. Louis, the concept continues to grow via franchising. Pizzas of Eight strives to offer its
operators greater flexibility and maximized revenues by waiving royalties, franchise fees and restrictions. Long-term expansion
plans have not been disclosed by the company.
Menu Positioning |
Pizzas of Eight is a quick-service kiosk chain specializing in pizza with traditional toppings for lunch and dinner. Its signature
item is pizza featuring toppings such as pepperoni, sausage, mushrooms, peppers and onions. Its bestseller is the 8” personal
pizza. Its largest-sized pizza is a 14” variety sold as a combo meal for four people. Non-pizza items vary from unit to unit, but
typically include sandwiches, Frito pies, hot dogs, hot pretzels, nachos, freshly baked cookies and soft-serve ice cream. Kids’
options include a pizza buffet for children between the ages of three and nine. Menu prices range between $2.95 for an
appetizer and $18.99 for a pizza meal deal that serves four people. Checks average $7.
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