RISE - Menu Monitor

Pizza Pro
Headquarters
2107 N. 2nd Street, Cabot, Arkansas 72023 USA
Tel: (800)777-7554 Fax: (501)605-1204
www.pizzapro.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 130,500 112,000 110,000
Company-owned ($000) 3,000 3,000 3,000
Franchised ($000) 127,500 109,000 107,000
U.S. Number of Units 550 510 510
Company-owned 10 10 10
Franchised 540 500 500
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 245 240 235
Concept Positioning |
Pizza Pro is a limited-service pizza concept that strives in offering its customers high-quality food at moderate prices. Its
primary customers are families with children. Pizza Pro’s commitment to sponsorship of school sports programs and non-profit
organizations is longstanding; franchisees are encouraged to fund-raise for local community service projects. The chain
specializes in pizza, chicken wings, cheesesticks, breadsticks and dessert items. Pizza Pro Inc. franchises the chain in more
than 20 states, primarily in the South and Midwest.
Units average 1,000 sq. ft., but vary in size. Pizza Pro began as a carry-out and delivery concept; however, many of its units
today feature a buffet and operate as sit-down restaurants. Express units operate in convenience stores and other retail
properties such as video rental stores.
Scott Stevens started Pizza Pro in 1985 in Jacksonville, Arkansas. After several successful launches in Arkansas and Texas,
the company began franchising the concept in 1992. With more than 500 units in operation, Pizza Pro is on pace to open as
many as 50 new units per year. However, specific expansion plans and targeted growth markets have not been announced
this year.
Menu Positioning |
Pizza Pro’s menu features pizzas, pastas, subs, breakfast items, sides and beverages. Signature items include: the Pro
Special Pizza—with pepperoni, Italian sausage, beef, ham, peppers, olives, onions and extra cheese; Taco Pizza—with taco
meat, Cheddar and mozzarella cheeses, lettuce, tomato and salsa; and the Dessert Pizza— offered in apple, chocolate chip
and cherry. Other pizza favorites include Meat to Please, with five different meats; and Veggie, with mushrooms, green
peppers, onions and olives. Side items include cheesesticks, breadsticks, cinnamon sticks, nachos and 10-pc. chicken wings.
Breakfast sandwiches and pizzas are also offered, as are hot subs including the Steak Hoagie and Chicken Fajita Sub. Pasta
selections, such as spaghetti and lasagna, are also available. Menu prices range from $2.99–$18.99. Checks average $16.
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