RISE - Menu Monitor

Menu Positioning |
The menu at Pick Up Stix lists traditional Chinese favorites for lunch and dinner, prepared with less oil, emphasizing the
chain's commitment to lighter fare. Its signature item is its House Special Chicken—chicken in a caramelized sauce with white
wine, garlic, green onions and soy. The remaining selection features appetizers, soups, entrées, sides, desserts and
beverages. Popular menu items include Cream Cheese Wontons—cream cheese, green onion, diced water chestnuts and
white pepper in a wonton skin; Sweet & Sour Chicken—crispy white meat chicken with broccoli, carrots, onions and pineapple
in golden sweet and sour sauce; and Citrus Wasabi Chicken Salad—romaine, celery, red cabbage, red bell peppers,
sunflower seeds, sesame seeds and chicken breast with creamy citrus wasabi dressing. Its newest entrée is Crispy Honey
Chicken. “Asian Flavors” come with a choice of chicken, shrimp, beef or tofu and are served with steamed white rice or brown
rice. The selection includes Garlic Sauce, Spicy Sweet & Sour, Mongolian, Kung Pao, Szechwan and Orange Peel. Also
popular are Teriyaki Bowls served over steamed white or brown rice with broccoli, carrots, teriyaki sauce and sesame seeds.
Fried rice choices include House (with shrimp, beef and chicken), Shrimp, Beef, Chicken, Vegetable or Egg. A separate lunch
menu is offered until 3 p.m. and features smaller portions and lower prices. The dessert menu features Apple Cinnamon Rolls
and Gourmet Cookies. A kids menu is also available. No alcohol is served. Menu prices range from $2.99–$8.99; higher priced
items include Family Value Packs for $24.99. Checks average $8.
Promotion Plans |
Pick Up Stix celebrated the opening of its 125th restaurant in Fontana, CA, by giving away 125 entrees. (Prnewswire.com
1/16/07)
Personnel |
Bill Allen, CEO
Derk Montgomery, CFO
Irean Wenzel, V.P. of Purchasing
William Kadow, V.P. of Operations
Andi Jacobs, V.P. of Marketing
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