RISE - Menu Monitor

Peter Piper Pizza
Headquarters
14635 N. Kierland Blvd Suite 160, Scottsdale, Arizona 85254 USA
Tel: (480)609-6400 Fax: (480)609-6520
www.peterpiperpizza.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 154,247 141,841 132,107
Company-owned ($000) 58,296 53,437 46,993
Franchised ($000) 95,951 88,404 85,114
U.S. Number of Units 102 104 111
Company-owned 38 38 43
Franchised 64 66 68
International Sales ($000) 35,846 29,128 22,022
International Units 33 30 26
Average Sales/Unit ($000) 1,512 1,364 1,125
Concept Positioning |
Peter Piper Pizza owns, operates and franchises its limited-service, family-oriented pizza restaurants. The company, based in
Scottsdale, AZ, has a total of 139 locations in the Southwestern and Western U.S., including Arizona, California, Nevada, New
Mexico and Texas as well as 34 franchised units in Mexico.
Designed to offer families and groups a fun-oriented environment, complete with game rooms and entertainment for kids, most
units are located in-line with other stores and seat approximately 300–400 patrons. Units typically range in size from 8,500–
15,000 sq. ft. Peter Piper's most recent prototype offers three seating options: a relaxed area with booths and TVs tuned to
sporting events, appealing to adults; an area with moveable tables and chairs geared toward family dining; and extended
tables and benches to accommodate large groups and parties. Its brightly-colored units contain 30–50 video and redemption
games. In addition, Peter Piper is enhancing technology in its units, with the introduction of free Wi-Fi services for its
customers in four of its units. In 2007, the company will roll out free wireless capabilities to customer in all of its companyowned
stores. Other technological advancements include new touch-screen ordering and point-of-sale systems.
Anthony M. Cavolo and his son-in-law, Stephan Herrgesell, opened the first Peter Piper Pizza restaurant in 1973 in Glendale,
AZ, a suburb of Phoenix. In 1992, the company was acquired by Venture West Group. In the summer of 1995, Peter Piper
acquired 30-unit Pistol Pete’s Pizza in Phoenix. In early 2007, Peter Piper Inc., the operator and franchisor of the chain, was
acquired by ACON Investments Inc., a Washington, D.C.-based private equity firm. Terms of the deal were not disclosed. The
company plans to launch nearly 40 new locations through 2007 and will focus beyond its core market in the West and
Southwest, with planned sites in Florida, Illinois and the Northeast.
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