RISE - Menu Monitor

Perkins Restaurants & Bakery
Headquarters
6075 Poplar Ave. Suite 800, Memphis, Tennessee 38119 USA
Tel: (901)766-6400 Fax: (901)766-6482
www.perkinsrestaurants.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 813,438 789,176 787,088
Company-owned ($000) 295,762 282,750 281,292
Franchised ($000) 517,676 506,426 505,796
U.S. Number of Units 461 466 470
Company-owned 155 151 153
Franchised 306 315 317
International Sales ($000) 30,353 28,851 27,141
International Units 16 16 16
Average Sales/Unit ($000) 1,722 1,683 1,665
Concept Positioning |
Perkins Restaurant & Bakery is a full-service, family-oriented chain with a varied menu with offerings for all three dayparts.
The setting and atmosphere at Perkins Restaurant & Bakery is clean and friendly. The chain specializes in traditional
American homestyle entrées, as well as an extensive selection of bakery and dessert items, including fresh muffins, cookies,
pies and cakes. Most locations are open 24 hours. Castle Harlan, Inc. is the parent company of Perkins Restaurant & Bakery,
through its portfolio company, Perkins & Marie Callendars, Inc. Approximately 64% of its locations are company operated; the
remaining units are franchised. Perkins operates units nationwide, as well as in four Canadian provinces.
Buildings are primarily freestanding structures located in rural, suburban and urban areas. Units vary in size and buildings can
accommodate 150–220 seats. Interior décor varies from restaurant to restaurant. Large clean dining areas and brightly tiled
bakeries are staples in existing and new units. A wood and brass-framed bakery display case, located next to the cashier,
creates visual appeal. The company also has a stand-alone bakery prototype available for nontraditional location
development.
The business began in 1958 when Matt and Ivan Perkins opened their first pancake house in Cincinnati, OH. Over the next
decade they developed franchises under their own name. In the late 70's the operations merged Smitty’s with Perkins and the
names were unified. In 1986, Perkins Family Restaurants, L.P. succeeded to the franchise and restaurant operations of
Perkins Restaurants, Inc., of which a master limited partnership was 50% owned by the public and 50% by The Restaurant
Co., a private firm whose principal shareholder is Donald N. Smith. Smith also owns a significant share of Friendly Ice Cream
Corp. In 1997, The Restaurant Co. offered to purchase the remaining partnership shares. The $77 million deal closed later that
year and took the company private. In 2005, private equity firm Castle Harlan Inc. agreed to purchase The Restaurant Co.,
now known as Perkins & Marie Callendar's Inc., for $245 million. In 2006, Perkins announced its acquisition of Marie
Callender's Restaurant & Bakery chain for an undisclosed sum. The deal was completed in mid-2006. Today, Perkins & Marie
Callendar's Inc.—a portfolio company owned by Castle Harlan—is the parent company of both concepts. Perkins Restaurant &
Bakery is currently working on expanding into new markets.
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