RISE - Menu Monitor

Expansion Plans |
Pei Wei Asian Diner opened its first Michigan outlet in Sterling Heights. The chain is a faster and cheaper version of its sister
restaurant, P.F. Chang’s China Bistro. Meals at Pei Wei are cooked to order in 600-degree woks in an exhibition kitchen.
There are currently more than 77 Pei Wei units nationwide. (Detroit Free Press 1/08/07)
Pei Wei Asian Diner will open at the Polaris Neighborhood Center. The unit will mark the company’s second in the area.
(Bizjournals.com 4/6/07)
Pei Wei Asian Diner will open a location in Wichita, KS, in late 2007 or early 2008. The restaurant will be located in NewMarket
Square and will be the first Pei Wei in Wichita. The unit will be between Verizon Wireless and T.G.I. Friday’s. (Bizjournals.com
4/24/07)
Promotion Plans |
Pei Wei Asian Bistro plans to launch several new marketing initiatives this year. These will include a sponsorship deal with the
Dallas Stars hockey team and a direct mail campaign to local businesses. In addition, a catering van with a kitchen-on-wheels
trailer will be added in Phoenix and later rolled out to other cities. The company also plans to hire public relations agencies in
select cities, particularly in new markets. Pei Wei Asian Bistro, which is owned by P.F. Changs China Bistro Inc., has 77
outlets nationwide. (AZCentral.com 1/29/07)
Menu Development |
Pei Wei Asian Diner introduced its new Thai Dynamite salad and entree on February 22. The salad features shrimp, chicken or
pork in a tangy and sweet blend of soy, lime and sriracha chile on a bed of baby greens, rice noodles, long beans, carrots,
Japanese cucumber, tomato and Thai basil with Thai Sweet Chile dressing. The entrée features choice of protein, scallions,
red bell pepper, carrots and Thai basil served with white or brown rice. Both items are priced from $6.95 to $9.00. (Company
Release 2/22/07)
Shrimp has gown in popularity in recent years, leading operators to add more shrimp dishes to meet the demand. This
summer, several operators are rolling out shrimp salads. At The Beacon in Sag Harbor, NY, guests can dine on Chef Sam
McCleland’s chopped salad with romaine and radicchio with crispy shrimp and a peanut-ginger dressing. In Blue Bell, PA, at
Alison at Blue Bell, Chef Alison Barshak prepares a shrimp salad with salsa fresca of diced white onion, plum tomatoes,
Serrano peppers, tomato juice, cilantro, lime juice, black beans and salt. P.F. Chang’s China Bistro menus a shrimp salad with
marinated and wok-fried shrimp mixed with seasonal greens, candied papaya, grape tomatoes, red bell pepper, herbs and
pine nuts and tossed in a spicy creamy dressing prepared with spicy Sriracha sauce. Pei Wei Asian Diner offered for a limited
time a Thai Dynamite Shrimp Salad, with sweet soy, Sriracha and fresh lime-flavored shrimp mixed with baby greens, long
beans, Japanese cucumbers and Thai basil. (Nation’s Restaurant News Online 6/18/07)
Technology |
Pei Wei Asian Diner implemented Radiant Systems Inc.’s Aloha TakeOut solution. Aloha TakeOut solution is add-on software
for the Aloha Point-of-Sale solutions that allows restaurants to manage takeout orders more efficiently. (Company Release
9/28/07)
Personnel |
Bob Tam, Executive Culinary Chef
Richard Federico, CEO
Mark Mumford, CFO
Gary Schwartz, V.P. of Purchasing
Tim McDougal, V.P. of Marketing
News & Other |
Pei Wei Asian Diner reported for the fourth quarter ended December 31 same-store sales declined 0.7%. (Company Release
1/4/07)
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