RISE - Menu Monitor

Pappasito's Cantina
Headquarters
13939 NW Freeway, Houston, Texas 77040 USA
Tel: (713)869-0151 Fax: (713)862-1917
www.pappasitos.com
Ownership: Private
Segment: Full Service Mexican
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 68,000 67,000 66,000
Company-owned ($000) 68,000 67,000 66,000
Franchised ($000) - - -
U.S. Number of Units 20 20 20
Company-owned 20 20 20
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,375 3,350 3,300
Concept Positioning |
Pappasito’s Cantina is a full-service Mexican restaurant. The family-oriented chain emphasizes a Tex-Mex menu featuring
nachos, tacos, enchiladas, quesadillas, tamales and other Tex-Mex favorites. The restaurant is characterized by its friendly
waitstaff and fun atmosphere. Pappsito’s is owned by Houston-based Pappas Restaurant Group (parent of more than 60
single-unit restaurants and small chains, including Pappadeaux Seafood Kitchen). All Pappasito’s units are company-owned.
Pappasito’s Cantina has one unit near Atlanta and another 19 units in Texas.
Most Pappasito’s units are freestanding restaurants in cities or just off freeways; one unit is located within the Hobby Airport.
Buildings feature weathered walls, colorful Mexican décor and Latin music. Each unit also has a full bar. Pappasito’s locations
tend to be loud and crowded, with a younger clientele. Service style includes table service, takeout and catering for lunch and
dinner. Dining areas are large and open, and open-air patios have heating systems that allow them to stay open almost yearround.
Units range from 10,000–12,000 sq. ft. and many of the restaurants offer private and semi-private party rooms or patios
for event catering that seat 20–110 guests.
Pappasito’s Cantina was founded in Houston, TX, by Harris and Chris Pappas in 1976. Owned by Pappas Restaurant Family,
the company is continuing growth each year with new locations across America.
Menu Positioning |
Pappasito’s Cantina restaurants are open for appetizers, lunch, dinner and drinks. The menu features traditional Tex-Mex
items such as nachos, quesadillas, enchiladas, tacos and tamales, along with some signature dishes, including pork ribs,
mesquite-grilled quail, and shrimp diablo. Pappasito’s is famous, however, for its fajitas, which it serves with montequilla, or
seasoned Mexican butter; it was one of the first restaurants to popularize this Texas cowboy tradition. A full selection of
alcoholic beverages is also served, including sangria, premium tequilas and specialty margaritas. The restaurant also offers a
takeout menu and delivery services. Prices range from $3.95–$21.95. Checks average $27.
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