RISE - Menu Monitor

Pappadeaux Seafood Kitchen
Headquarters
13939 NW Freeway, Houston, Texas 77040 USA
Tel: (713)869-0151 Fax: (713)862-1917
www.pappadeaux.com
Ownership: Private
Segment: Full Service Seafood
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 125,000 117,000 115,000
Company-owned ($000) 125,000 117,000 115,000
Franchised ($000) - - -
U.S. Number of Units 32 31 31
Company-owned 32 31 31
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,950 3,750 3,700
Concept Positioning |
Pappadeaux Seafood Kitchen specializes in fresh-from-the-boat, Louisiana-style seafood. The casual-dining chain
emphasizes a Mardi Gras spirit throughout the year. Managed by Houston-based Pappas Restaurant Group, Pappadeaux is
the largest concept out of the company’s more than 60 single-unit restaurants and small chains.
Units are generally freestanding and average 10,000–12,000 sq. ft. with seating for 300. Known as “a cross between fauxweathered
bayou fishing camp and New Orleans neighborhood lunch joint,” Pappadeaux brings a taste of Louisiana to
Arizona, Colorado, New Mexico, Texas, Illinois, Ohio and Georgia. Jazz memorabilia and other tokens of New Orleans are
scattered through the restaurant, and units sometimes feature live zydeco and blues music.
Chris and Harris Pappas started Pappas Restaurant Inc. in 1976. The family-owned company operates more than 60
restaurants encompassing several different concepts, including Pappas Bros. Steakhouse, Pappadeaux Seafood Kitchen,
Pappasito’s Cantina and Yia Yia Mary’s. Pappas Restaurant Inc. also owns 10% of Luby’s. The company has not disclosed
future expansion plans.
Menu Positioning |
Pappadeux Seafood Kitchen’s menu is centered on Cajun and Creole seafood served mesquite-grilled, charbroiled, fried or
blackened. Favorites include shrimp, catfish, oysters and seafood platters, in addition to gumbo, etouffée and signature housemade
desserts. Other menu items include Alaskan King Crab Legs; Catfish Po Boy; Texas Redfish; Asian Chicken Salad—
with blackened pineapple glazed chicken, shredded lettuce and vegetables in a sesame orange vinegarette; Blackened
Alexander—topped with shrimp, scallops and crawfish in a white wine cream sauce; and Cedar Plank Salmon—topped with
garlic herb butter. Sides are available for purchase and include asparagus, dirty rice, french fries, garlic mashed potatoes and
onion rings. Dessert offerings include bread pudding, key lime pie, sweet potato pecan pie and vanilla cheesecake. Alcoholic
beverages are available. Prices range from $6.95–$32.95. Checks average $31.35 for dinner.
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