RISE - Menu Monitor

Papa Murphy's Take 'N' Bake Pizza
Headquarters
8000 NE Parkway Dr. Suite 350, Vancouver, Washington 98662 USA
Tel: (360)260-7272 Fax: (360)260-0500
www.papamurphys.com
Ownership: Private
Segment: Limited Service Pizza
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 444,227 411,448 385,855
Company-owned ($000) 13,535 7,564 4,400
Franchised ($000) 430,692 403,884 381,455
U.S. Number of Units 963 924 841
Company-owned 50 49 11
Franchised 913 875 830
International Sales ($000) - - -
International Units 5 - -
Average Sales/Unit ($000) 485 470 485
Concept Positioning |
Papa Murphy’s is a limited-service take-and-bake pizza concept targeting time-pressed middle-class families. Customers can
choose from among 18 gourmet toppings to personalize their pies, pick them up and bake them at home on oven-ready paper
trays with step-by-step cooking instructions attached to a transparent lid. Charlesbank Capital Partners operates nearly 1,000
Papa Murphy’s units in 30 states and Canada. About 98% of Papa Murphy’s units are franchised.
Units average approximately 1,200 sq. ft. and are located in malls near suburban neighborhoods. Most restaurants are
freestanding with warm-colored interiors and a prep area that allows customers to see the pizzas being assembled.
Papa Murphy’s originated with two take-and-bake pizza operators, Murphy’s Pizza of Petaluma, CA, and Papa Aldo’s of
Portland, OR. Terry Collins, the current CEO, bought the controlling interest in Murphy’s Pizza in 1988 and two years later
expanded his holdings with the Papa Aldo’s pizza chain. In 1995, the entire system was converted to the Papa Murphy’s
name. Charlesbank Capital Partners became the owner of Papa Murphy's in 2004. The company has not disclosed future
expansion plans.
Menu Positioning |
Papa Murphy's menu offers a variety of take-and-bake pizzas available in a variety of styles, including the Papa's pizza,
gourmet pizza and stuffed pizza specialties. Signature pizzas include the Hawaiian pizza, Rancher pizza, Gourmet Chicken
Garlic pizza, Gourmet Vegetarian pizza, Grilled Chicken & Bacon Stuffed pizza, Chicago-Style Stuffed pizza, the Sicilian Pan
Pizza—an olive oil-brushed crust pizza with Sicilian sauce, fire-roasted onions, pepperoni and Italian sausage with grated
mozzarella and Parmesan. The menu also features salads, calzones and family-sized lasagna. Chocolate Chip Cookie Dough
to bake at home is offered as a dessert option. Menu prices range from $3.99-$13.99 and checks average $11.
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