RISE - Menu Monitor

Papa John’s International is introducing a scaled-back version of a new pizzeria for rural communities and developing markets
that will shave off approximately $30,000 of the typical $230,000 cost to open a new store. Units have a smaller overall
building size and fewer interior walls, smaller ovens and less expensive kitchen equipment. The concept was developed after
corporate headquarters executives met with franchisees in areas along the Gulf Coast that are still recovering from Hurricane
Katrina. The first store to use the model premiered in late June in Washington, IN. (The Courier-Journal Online 8/9/07)
Papa John’s International Inc. has signed on as the title sponsor of the U.S. Gran Prix of Cyclocross Derby City Cup to be held
in late October in Louisville, where the pizza chain is headquartered. (Business First of Louisville 9/11/07; Yahoo! Finance
9/11/07)
Papa John’s International is waiving its franchise fee for a limited time in major markets, including Boston, Chicago, Detroit
and Albany and Buffalo, NY, as well as in California, Connecticut and New Jersey. The standard franchise fee is $25,000 per
outlet. In addition, Papa John’s is waiving the 5%-of-sales royalty for a limited time in California. No time frame for the offer
has been announced. (NRN Daily NewsFax 10/4/07)
Papa John’s is rolling out text-message ordering for its U.S. stores. The orders, which can be placed in a few clicks on any
phone, PDA or similar device, are processed in the same way as orders placed on the company’s website. (Courierjournal.com
11/07/07)
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