RISE - Menu Monitor

Papa John’s International Inc. teamed with Coca-Cola to offer customers instant prizes through its summer promotion called
SUMMER07. Customers who text either “SUMMER07” to “4PAPA” or go online to the chain’s website to register for the
promotion will instantly receive an exclusive offer and discount from Papa John’s, to be used when ordering from the
restaurant online. Once registered, participants will also be eligible to win My Coke Rewards points for prizes such as music
downloads and movie discounts. The grand prizes include two four day/three night Universal Resorts trips and a year of both
Blockbuster movie rentals and Papa John’s pizza. (Company Release 7/9/07)
Papa John’s is offering on its website a free large one-topping pizza with the purchase of any extra-large specialty pizza at
regular price. Customers can use the promotion code given. The offer ends August 31. (Company Website 8/17/07)
Papa John’s is offering a large one-topping pizza for 99¢ when customers buy a large specialty pizza at regular price through
the chain’s website. The offer began on September 6 and will be available throughout the 2007–2008 football season. Papa
John’s expects to sell more than 10 million pizzas on Sundays during football season. (Pizzamarketplace.com 9/10/07)
Papa John’s is offering through its website free chicken strips with the purchase of a large specialty pizza at regular price. The
promotion celebrates Grandparents’ Day. Customers must use a special promotional code to redeem the offer. The code
expires on September 21. (Company Website 9/7/07)
Papa John’s is offering a free Papa’s Sweetreat with the purchase of a large, two-topping pizza at regular price. Customers
must redeem the special promotional code to receive the offer. The code expires October 2. (Company Website 9/21/07)
Papa John’s is promoting “Spider-Man 3” with the movie’s images on its pizza boxes. The chain teamed with Sony Pictures
Home Entertainment to offer a coupon for $3 off the “Spider-Man 3” DVD when customers purchase a Super-Hero XL3 Pizza
for $12.99. The pizza is 30% bigger than its other pizzas and comes with three toppings. Papa John’s is also introducing
“Spider-Man”-themed Papa cards. The gift cards are available in $5 increments. (Promomagazine.com 10/25/07)
Papa John’s is offering to its online customers a free large specialty pizza with the purchase of two pizzas as part of its “Bootiful
Halloween” promotion through November 3. (papajohns-specials.com 10/29/07)
Papa John’s offered a text-order special through an online promotion as part of the company’s text-ordering launch. The offer
included a 99-cent large one-topping pizza with the purchase of any large specialty pizza at regular menu price. (Company
Website 11/16/07)
Menu Development |
Papa John’s launched a Sausage Sensation Pizza for a limited time. The pizza comes with six toppings, including spicy Italian,
smoked and sweet sausages, sliced onions and green and red peppers. A large size is priced at $11.99. (Company Website)
Papa John’s gave customers a sample of Cholula Hot Sauce’s “Flavorful Fire” with each order for a limited time. The hot
sauce blends pequín peppers, red peppers and spices. (Company Release 3/06/07)
Papa John’s rolled out Sausage Sensation Pizza for a limited time. The item comes with six toppings, including spicy Italian,
smoked and sweet sausages, sliced onions and green and red peppers. It is priced at $11.99 for a large. (Company Release
2/27/07)
Papa John’s introduced Italian Meats Trio pizza, featuring Italian salami, Italian ham and spicy Italian sausage with a robusto
sauce and a mix of Parmesan and Romano cheeses, all topped with Italian herbs. The limited-time pizza is $11.99 for a large.
(Company Release 3/27/07)
Papa John’s reintroduced its Italian Meats Trio specialty pizza. The pizza features Italian salami, Italian sausage and Italian
ham with Robusto sauce, Parmesan and Romano cheeses and Italian herbs. The item is available through the end of
September and is priced at $11.99. (Company Release 8/31/07)
Papa John’s introduced its Six Cheese Tuscan and Roma Meats pizzas for $11.99, available until October 22. The Six Cheese
Tuscan Pizza features a blend of six cheeses and Italian herb seasoning, and the Roma Meats Pizza is topped with Italian
sausage, Italian salami, Roma tomatoes, three cheeses and Italian herb seasoning. (Company Release 9/24/07)
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