RISE - Menu Monitor

Menu Positioning |
Papa John's menu features pizzas, sides and beverages during lunch and dinner hours. Pizzas are available in small,
medium, large and x-large sizes. Nearly 20 toppings are available and include onions, green peppers, ground beef, pepperoni,
chicken, ham, corned beef, bacon, hot peppers, olives, anchovies and chunky Italian sausage. Signature pizzas include the
Roma Meats, Six Cheese, Hawaiian Special, Grilled Chicken Alfredo, Garden Fresh, Spinach Alfredo, The Works; and the
Spicy Meatball pizza— meatballs, sliced onions, green peppers, spicy tomato sauce, mozzarella cheese and Parmesan-garlic
seasoning. Other pizza favorites include Smokehouse Bacon & Ham, Double Pepperoni & Robusto Sauce, Hawaiian
Barbecue Chicken, Italian Trio, Sizzlin' Steak and Sizzlin' Chicken Fajita. Sides include Papa’s Wings, Papa’s Chicken Strips, ,
Cheesesticks, breadsticks, Parmesan breadsticks and Bacon Cheesesticks. Sweet options include Papa’s Sweetreats—
desserts pizza pies. Other add-ons and extras include jalapeño peppers, anchovies and pepperoncinis, as well as a line of
dipping sauces, including barbecue, bleu cheese, honey mustard and its popular garlic sauce. Beverages include bottled
Coca-Cola® products. Menu prices range from $3.99–$17.99. Checks average $12.50.
Expansion Plans |
Papa John’s International inked a deal with Alpha Restaurant Group LLC to open 30 outlets in Detroit over the next six years.
The first four are slated to open by year’s end. (Company Release 4/05/07)
Promotion Plans |
Papa John’s is taking the stress out of holiday shopping by offering “Papa Cards,” available in $5 increments from $10–$100.
The cards can be purchased at any Papa John’s restaurant and at more than 18,000 retailers nationwide. (Company Release
11/14/06)
Papa John’s is offering its new Superman Pan Pizza for $12.99 beginning November 28. Orders of the new pizza be
accompanied by a $3 off, instantly redeemable coupon for the “Superman Returns” DVD, while supplies last. In addition,
consumers residing on Lois Lanes nationwide within the company’s delivery area will receive a free Superman Pan Pizza
when they order online. This promotion will last until December 12. (Company Release 11/27/06)
Papa John’s teamed with Blockbuster to have the restaurant offer a free trial of Blockbuster’s online DVD rental service. When
customers sign up, Papa John’s is offering a $10 gift card. (Company Release 11/22/06)
Papa John’s and Blockbuster are partnering to sponsor a new college football game, the Papajohns.com Bowl. The joint
venture allows for visitors to the Papa John’s website to sign up for a 14-day trial period to get free access to movies from
Blockbuster Total Access. Participants also receive a $10 Papa Card to use toward the purchase of pizzas, side items or
beverages. (Nation’s Restaurant News 12/11/06 p14)
Papa John’s International Inc. is launching a promotion for its new hot wings called “Fling It & Wing It” that challenges football
fans to see how far they can throw a football, sitting in a recliner and holding an order of hot wings. Whoever can throw the
football the farthest wins free Papa John’s pizza and wings for a year and a trip to the Super Bowl on February 4. (Company
Release 1/8/07)
Papa John’s teamed with H&R Block TaxCut Online to offer customers a gift card to Papa John’s for $10.40. Participating
customers must complete their taxes online with H&R Block by April 16 to receive the gift card. (Company Release 2/21/07)
Papa John’s offered a large original crust cheese pizza for $10.40 from April 9 to April 17 to customers who ordered online at
the restaurant’s website and entered the “1040” promotional code. Included with the discounted pizza was an “add up to five
toppings for free” offer. In addition, customers who used H&R Block’s TaxCut online program received a free Papa John’s gift
card for $10.40 and the restaurant brought pizza to select H&R Block locations for employees on April 14. (Papajohns.com
4/9/2007)
Papa John’s will offer the Queen of England and other members of the British royal family free pizza for life when they visit
Kentucky for the Kentucky Derby on May 5. In addition to the derby, the queen will be escorted around Louisville by Papa
John’s British-born Chief Executive Officer Nigel Travis. Travis will also provide the queen with a lesson in Western Kentucky
dialect. (Company Release 4/30/07)
Papa John’s will give away 777 pizzas to honor “The luckiest day on Earth”, July 7, 2007. The chain will offer 777 free large,
one-topping pizzas to randomly selected online customers. Customers can register for a chance to win one of the free pizzas
in addition to a chance for a $777 Papa Card. Also, Papa John’s is offering large, one-topping pizzas for $7.77 when ordered
on the chain’s website on July 7. (Company Release 7/2/07)
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