RISE - Menu Monitor

Menu Positioning |
Panera's menu establishes the chain as a leading upscale quick-casual eatery with a gourmet positioning. The menu features
café and signature sandwiches, thin-crust pizzas, hot paninis, soups, salads and specialty beverages. Some 50 varieties of
artisan and sourdough breads are listed, such as Nine-Grain, Asiago Cheese and Sun-Dried Tomato. Other baked goods,
including bagels and muffins, are also menued. Sandwich selection includes Chicken Salad on Croissant, Veggie on Nine-
Grain, Smoked Turkey on Sourdough, Asiago Roast Beef on Asiago Cheese Baguette, Tuscan Chicken on Rosemary & Onion
Focaccia and Bacon Turkey Bravo on Tomato Basil Bread. Salads include Fandago, Chicken Oriental, Greek and Caesar with
or without chicken. In 2006, Panera introduced Crispani, a new line of flatbread pizzas available for dinner. Specialty
beverages include I.C. Beverages, Jones Sodas, Chai Tea Lattes and freshly brewed coffees. No alcohol is served. A kids'
menu is available, and offers whole-grain bread for all sandwiches, a choice of organic cheese, yogurt options and beverages
such as milk or apple juice. Checks average $10.
Expansion Plans |
Panera Bread will open its 10th restaurant in the Dayton area on March 2. The unit will be the first free-standing Panera in
southwestern Ohio. (Company Release 2/19/07)
Panera Bread, the 1,101-unit bakery-café chain, entered into an agreement with Breadwinners of the Triangle LLC calling for
Panera Bread units in Fayetteville, Morehead City, Raleigh-Durham and Wilmington, NC. Breadwinners of the Triangle LLC
currently operates 13 Panera Bread locations in the area. (Company Release 8/13/07)
Promotion Plans |
Panera Bread hired Looney Advertising to handle all corporate communications. The agency is developing an integrated
campaign to launch this fall, including print, television, radio, online, and in-store branding, advertising and promotions.
(MediaPost 9/11/07)
Menu Development |
Panera Bread has added BBQ Chicken Crispani to its Crispani line. The item features chicken, tangy BBQ sauce, caramelized
onions, fresh cilantro and a mixture of fontina and mozzarella cheese over a crispy, chewy crust. (Company Website)
Panera Bread rolled out a Turkey Caprese sandwich, featuring fresh mozzarella, roasted tomatoes, basil pesto and smoked
turkey breast, served between slices of Sesame Semolina bread. (Company Website)
Panera Bread debuted the Wild Blueberry Scone, prepared with wild blueberries and a traditional creamy batter. (Company
Website)
Panera Bread added Sweet Sausage & Roasted Peppers Crispani to its Crispani line. The item features Niman Ranch
sausage, roasted red and yellow bell peppers, caramelized onions, roasted garlic and Parmesan and Romano cheeses.
(Company Website)
Panera Bread brought back the Crispy Bacon Dijon Panini, featuring citrus-herb chicken, smoky bacon, Swiss cheese and
bacon-Dijon mustard spread on artisan country bread. (Company Website)
Panera Bread rolled out two new soups, Turkey Chickpea Chili and Vegetarian Creamy Tomato Soup. The Turkey Chickpea
Chili features a blend of turkey, chickpeas, pasilla chili-cumin scented tomatoes and turkey broth with diced onion, carrot,
garlic and green chilies. The Vegetarian Creamy Tomato Soup is prepared with pear tomatoes puréed with fresh cream and
hints of red peppers and oregano. Company Website)
Panera Bread added Italian Meat Classic Crispani to its Crispani line. The pizza is prepared with Muir Glen tomatoes, smoked
mozzarella, peperoncini, pepperoni, Canadian bacon and salami. (Company Website)
Panera Bread rolled out a Grilled Salmon Salad, consisting of grilled Chilean salmon served chilled over field greens, romaine
lettuce, roasted red peppers, French green beans and wheat berries and mixed with Meyer lemon vinaigrette. (Company
Website)
Panera Bread brought back the Chicken Tomesto Sandwich, featuring black pepper-mustard chicken with tomatoes marinated
in Italian herbs and spices, field greens, red onions and sun-dried tomato pesto served on Three Cheese miche bread.
(Company Website)
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