RISE - Menu Monitor

Pancho's Mexican Buffet
Headquarters
3500 Noble Ave., Fort Worth, Texas 76111 USA
Tel: (817)838-1424 Fax: (817)838-1481
www.panchosmexicanbuffet.com
Ownership: Private
Segment: Limited Service Cafeteria/Buffet
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 42,800 41,500 43,000
Company-owned ($000) 39,500 38,500 40,000
Franchised ($000) 3,300 3,000 3,000
U.S. Number of Units 38 38 38
Company-owned 35 35 35
Franchised 3 3 3
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,135 1,100 1,075
Concept Positioning |
Pancho’s Mexican Buffet is a limited-service buffet concept serving Mexican food at family-friendly prices. The chain is
privately held by Pancho's Foods Inc. and operates 38 units in the South, three of which are franchised.
Units are generally freestanding and average 7,300–9,000 sq. ft. Units are decorated to resemble a Mexican villa, with piñatas
hanging from the ceiling (and available for purchase), velvet paintings adorning the walls, and servers wearing authentic
Mexican vests. In addition, the chain features bright color schemes, contemporary furniture and fixtures, Fiesta-style
dinnerware and bright tablecloths.
Pancho’s Mexican Buffet first opened in 1966 in Fort Worth, TX. By 1969, the chain grew to nine locations in Texas, Louisiana
and Oklahoma. In 2001, the chain was purchased by restaurant investor Stephen Oyster, who took it private. There are no
major expansion plans for the chain.
Menu Positioning |
Pancho’s is open for lunch and dinner. Its signature offering is its buffet line, which includes 30 freshly prepared items
including tamales, five varieties of enchiladas, flautas, red chili stew, green chili stew, beans and Mexican rice. Complimentary
sopaipillas are also served to customers. Combo meals are available, as is a kids’ menu. Many restaurants also feature
takeout service. Menu prices range from $5.29–$16.99. Checks average $6.
Personnel |
Marty Adler, CEO
Robert Cohen, V.P. of Operations
Kristi Wallace, Marketing Manager
Robert Lopez, Director of Purchasing & Menu Development
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