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RISE - Menu Monitor

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Barnhill's Buffet<br />

Headquarters<br />

1210 Briarville Road Building F, Madison, Tennessee 37115 USA<br />

Tel: (615)277-1234 Fax: (615)277-1220<br />

www.barnhills.com<br />

Ownership: Private<br />

Segment: Limited Service Cafeteria/Buffet<br />

System Characteristics 2006 2005 2004<br />

U.S. Systemwide Sales ($000) 93,000 93,000 92,500<br />

Company-owned ($000) 93,000 93,000 92,500<br />

Franchised ($000) - - -<br />

U.S. Number of Units 41 41 41<br />

Company-owned 41 41 41<br />

Franchised - - -<br />

International Sales ($000) - - -<br />

International Units - - -<br />

Average Sales/Unit ($000) 2,200 2,150 2,125<br />

Concept Positioning |<br />

Barnhill’s Buffet is a limited-service concept offering traditional American foods with an emphasis on Southeastern cuisine.<br />

Barnhill Buffet, Inc. is owned and operated by Dynamic Management Company and private equity firm Jefferies Capital<br />

Partners. Barnhill’s is a national chain with restaurants scattered throughout the Southeast and Midwest.<br />

Units are either freestanding or located in strip malls. The concept’s décor carries the idea of comfort beyond its food with a<br />

bright and homey ambiance. The look is achieved with carpeting, natural wood paneling and plants hanging over the tops of<br />

each buffet area. Breakfast is served on the weekends at some locations. Units seat 285-340 diners and are estimated at<br />

more than 8,000 sq. ft.<br />

Barnhill’s was founded in Pensacola, FL, in 1991 by former WesterN SizzliN franchisee Steve Barnhill. In 2005, private equity<br />

firm Jefferies Capital Partners acquired Barnhill’s Buffet for an undisclosed sum. The company plans to open eight new units<br />

per year over the next five years.<br />

<strong>Menu</strong> Positioning |<br />

Barnhill’s Buffet is open for lunch and dinner seven days a week; some locations also offer breakfast on weekends. The<br />

breakfast selection includes an omelet bar, pancakes, French toast, sausage, bacon, biscuits and gravy and the chain’s<br />

signature Cinna’Barn Rolls. For lunch and dinner, Barnhill’s traditional American menu features classic buffet items like salads,<br />

vegetables, casseroles, seafood, roasted, fried and grilled meats and desserts. Signature items include Golden Fried Chicken,<br />

Fresh Vegetables and Sides, Hand- Battered Catfish, Meatloaf, Chicken & Dumplings and Sirloin Steak served nightly after 4<br />

p.m. Desserts include assorted cakes, pies, cheesecakes, cobblers, cookies and ice cream sundaes. Alcohol is served and<br />

there are reduced menu pricings available for children and seniors. Catering packages are available for groups of any size.<br />

<strong>Menu</strong> prices range from $3–$8.99. Checks average $10.26.<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

42

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