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RISE - Menu Monitor

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Expansion Plans |<br />

P.F. Chang’s China Bistro will open a new restaurant in Charlotte, NC, in June. The unit will be located at the Northlake Mall.<br />

(Company Release 12/20/06)<br />

Pei Wei Asian Diner opened its first Michigan outlet in Sterling Heights. The chain is a faster and cheaper version of its sister<br />

restaurant, P.F. Chang’s China Bistro. Meals at Pei Wei are cooked to order in 600-degree woks in an exhibition kitchen.<br />

There are currently more than 77 Pei Wei units nationwide. (Detroit Free Press 1/08/07)<br />

P.F. Chang’s China Bistro will slow expansion of its P.F. Chang’s China Bistro and Pei Wei concepts, and will not expand its<br />

Taneko Japanese Tavern concept. The company plans to add 19 new P.F. Chang’s China Bistro restaurants and 37 Pei Wei<br />

restaurants in 2007. Three expansion deals for 2008 have been scrapped and two opening that were planned for 2008 might<br />

move to late 2007. (Globest.com 7/26/07)<br />

<strong>Menu</strong> Development |<br />

P.F. Chang’s China Bistro has added to its menu Lucky 8, a dessert prepared with crisp-fried won ton cigars filled with<br />

chocolate crème and accompanied by sweet, creamy sauce and crunchy almond toffee. (Restaurants & Institutions 09/15/06<br />

p20)<br />

P.F. Chang’s China Bistro Inc. introduced its new “The Flavors of Yunnan” menu. The menu introduces new dishes that<br />

highlight the diversity of Chinese cooking such as Yunnan Wontons, Wok Charred Beef, Zodiac Noodles and Dali Chicken.<br />

The items will be available from February 18 until September. (Company Release 1/31/07)<br />

P.F. Chang’s China Bistro debuted new selections, including Chengdu Spiced Lamb, spiced marinated lamb which is wokcaramelized<br />

and then mixed with cumin, mint, tomatoes and yellow onions; Shrimp with Candied Walnuts, shrimp tossed in a<br />

creamy sauce with honeydew melon; and Tam’s Noodles with Savory Beef and Shrimp, gnocchi-style noodles stir-fried with<br />

shrimp, chili peppers and sliced beef in abalone sauce. (Company <strong>Menu</strong>)<br />

Shrimp has gown in popularity in recent years, leading operators to add more shrimp dishes to meet the demand. This<br />

summer, several operators are rolling out shrimp salads. At The Beacon in Sag Harbor, NY, guests can dine on Chef Sam<br />

McCleland’s chopped salad with romaine and radicchio with crispy shrimp and a peanut-ginger dressing. In Blue Bell, PA, at<br />

Alison at Blue Bell, Chef Alison Barshak prepares a shrimp salad with salsa fresca of diced white onion, plum tomatoes,<br />

Serrano peppers, tomato juice, cilantro, lime juice, black beans and salt. P.F. Chang’s China Bistro menus a shrimp salad with<br />

marinated and wok-fried shrimp mixed with seasonal greens, candied papaya, grape tomatoes, red bell pepper, herbs and<br />

pine nuts and tossed in a spicy creamy dressing prepared with spicy Sriracha sauce. Pei Wei Asian Diner offered for a limited<br />

time a Thai Dynamite Shrimp Salad, with sweet soy, Sriracha and fresh lime-flavored shrimp mixed with baby greens, long<br />

beans, Japanese cucumbers and Thai basil. (Nation’s Restaurant News Online 6/18/07)<br />

Personnel |<br />

Bob Tam, Executive Culinary Chef<br />

Richard Federico, CEO<br />

Mark Mumford, CFO<br />

Gary Schwartz, V.P. of Purchasing<br />

Tim McDougal, V.P. of Marketing<br />

News & Other |<br />

P.F. Chang’s China Bistro reported for the fourth quarter ended December 31 same-store sales declined 0.9%. (Company<br />

Release 1/4/07)<br />

P.F. Chang’s China Bistro Inc. reported for the first quarter ended April 1, revenues increased 16% to $264.4 million from<br />

$228.6 million for the same period last year. Same-store sales decreased 2.5% at the Bistro and increased 0.5% at Pei Wei.<br />

(Company Release 4/4/07)<br />

Gluten-free menu items are becoming more common in restaurants as the foodservice industry becomes increasingly aware of<br />

special dietary needs. Eat’n Park, Outback Steakhouse and P.F. Chang’s China Bistro all have expanded their menus to<br />

include wheat-free, vegetarian and vegan options. (Pittsburgh Post-Gazette Online 7/19/07)<br />

©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.<br />

Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information<br />

published.<br />

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