RISE - Menu Monitor

Original Pancake House, The
Headquarters
8601 SW 24 Avenue, Portland, Oregon 97219 USA
Tel: (503)246-1049 Fax: (503)245-2396
www.originalpancakehouse.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 126,850 118,800 102,250
Company-owned ($000) 1,350 1,300 1,250
Franchised ($000) 125,500 117,500 101,000
U.S. Number of Units 109 105 99
Company-owned 1 1 1
Franchised 108 104 98
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,185 1,150 1,125
Concept Positioning |
The Original Pancake House is a full-service restaurant specializing in breakfast foods. Restaurants are open from early
morning until mid-afternoon, and the house specialty is the restaurant's famous pancakes. Its most popular pancake items
include the Dutch Baby and Apple Pancake. The restaurant differs itself from other concepts with its high-quality ingredients
and its own sourdough-starter recipe. The restaurant only uses the finest ingredients: 93-score butter, pure whipping cream,
fresh grade AA eggs and hard wheat unbleached flour. All of the restaurants’ batters and sauces are made fresh each day.
With more than 100 units scattered across the country, The Original Pancake House Franchising Inc. operates a nearly 100%-
franchised system of stores. All franchised units are independently owned.
Units are mostly freestanding and feature interiors similar to that of a diner. Seating is available for approximately 200
customers in a space averaging 3,000 sq. ft. Décor does vary from restaurant to restaurant, though the original restaurant was
decorated with pine-paneled walls accented with display plates. Unique design elements include working stone fireplaces in
select units. Some units also feature an open kitchen that allows guests to observe the chefs at work.
Drawing upon their knowledge of authentic national and ethnic pancake recipes, Les Highet and Erma Hueneke founded the
Original Pancake House in Portland, OR, in 1953. Growth has been achieved via franchising.
Menu Positioning |
Serving breakfast and lunch, The Original Pancake House offers one menu that showcases a wide variety of traditional
American and European-influenced breakfast cuisine. Its signature item is pancakes, notably the Apple Pancake, a large
oven-baked pancake smothered in sautéed cinnamon sugar apples. The chain is also known for its egg-rich and powder-sugar
coated Dutch Baby—an oven-baked specialty served with whipped butter, lemon and powdered sugar. The restaurant
menusenus typical breakfast and brunch fare, including crepes—most notably its Danish Kijafa Cherry Crepes, omelets,
Belgian waffles and hot and cold cereal. Sides include eggs, bacon, sausage, ham, hash browns, oatmeal, fresh fruit,
applesauce, compotes and cream. Menu prices range from $3.29–$8.00 for pancakes and crepes, $4.79–$6.89 for waffles
and $4.99–$8.74 for omelets and eggs. Checks average $9.
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