RISE - Menu Monitor

Old Spaghetti Factory, The
Headquarters
0715 S.W. Bancroft St., Portland, Oregon 97239 USA
Tel: (503)225-0433 Fax: (503)226-6214
www.osf.com
Ownership: Private
Segment: Full Service Italian
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 97,000 97,200 98,500
Company-owned ($000) 78,500 76,300 78,300
Franchised ($000) 18,500 20,900 20,200
U.S. Number of Units 37 38 39
Company-owned 30 30 31
Franchised 7 8 8
International Sales ($000) 8,000 7,800 7,800
International Units 6 6 6
Average Sales/Unit ($000) 2,530 2,500 2,525
Concept Positioning |
The Old Spaghetti Factory is a full-service, family-oriented chain specializing in pasta. Restaurants are generally located in
older areas of town, often in the warehouse district. The concept positions itself as a casual, relaxed dining room specializing
in homestyle Italian fare at affordable prices. As such, the chain is popular with a wide spectrum of diners, from young adults
to large groups and families with children. OSF International Inc. is the owner and operator of the chain, which operates
nationwide and franchises international units in Canada and Japan.
Units range in size from 12,000–14,000 sq. ft., with seating for 250–550. The average total area is approximately 12,000 sq.
ft., with space for 385 in the dining area and another 70 in the bar. Of the 39 restaurants, 27 of them are freestanding units.
Interior designs feature stained glass, rich colors and wood as well as antique furnishings and light fixtures. A trolley car
serves as the focal point in the main dining room of each restaurant. Today, The Old Spaghetti Factory has invested close to
$1 million per unit in antiques and other interior improvements. There is a 25,000 sq. ft. warehouse and crew of craftspeople
who restore antiques and create reproductions primarily for the restaurants.
Guss Dussin, a Greek immigrant who founded the Old Spaghetti Factory, opened the first restaurant opened in 1969 in
Portland, OR. Old Spaghetti Factory remains a family-owned chain. Today, restaurants are located in Arizona, California,
Colorado, Georgia, Hawaii, Indiana, Kentucky, Minnesota, Missouri, Nevada, Ohio, Oregon Tennessee, Utah and Washington.
No long-term expansion plans have been disclosed.
Menu Positioning |
Old Spaghetti Factory restaurants offer a variety of Italian-style dishes, including lasagna, ravioli, tortellini and spaghetti served
with several kinds of sauces. Other popular menu items include sandwiches and a selection of daily lunch specials. Nearly
everything on the menu is made from scratch using fresh ingredients. The signature item is spaghetti— available with four
sauces, including marinara, mushroom sauce, white clam sauce and classic meat sauce. The chain also lists lasagna,
Chicken Parmigiana, Fettuccine Alfredo and Chicken Caesar Salad as a few of its best-selling entrées. Full liquor service is
available. Its kids’ menu offers variety of pastas for $3.99. In keeping with its affordable positioning, complete dinners are
available for under $6. Menu prices range from $5–$7 for lunch and $7–$12 for dinner. Checks average $9 for lunch and $16
for dinner.
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