RISE - Menu Monitor

Bakers Square
Headquarters
400 W. 48 Ave., Denver, Colorado 80216 USA
Tel: (303)296-2121 Fax: (303)672-2677
www.bakerssquarerestaurants.com
Ownership: Private
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 229,000 225,000 220,380
Company-owned ($000) 229,000 225,000 220,380
Franchised ($000) - - -
U.S. Number of Units 151 150 149
Company-owned 151 150 149
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,525 1,500 1,479
Concept Positioning |
Bakers Square Restaurant and Pies are family-oriented, full-service restaurants specializing in freshly baked pies
accompanied by a full and creative lunch and dinner menu. The atmosphere is family oriented and friendly. The extensive
menu offers breakfast, lunch and dinner with and specializes in home-cooked fare and delicious pies. All items are prepared
on-premise. The batter for some of the rolls and muffins is prepared at a central location. Frozen fruit pies and pie shells for
cream pies are made a production facilities and final production of cream pies is done at a number of satellite facilities. While
Baker’s Square holds appeal for a wide demographic of diners, it is especially appealing to families. The parent company of
Baker’s Square is VICORP Restaurants Inc. Baker’s Square is 100% company owned. Baker’s Square boasts 146 restaurants
in California and the upper Midwest.
Units are freestanding and are generally found in suburban locations. Buildings average about 4,200 sq. ft. seating 118
patrons. Stores feature a contemporary design with ample natural lighting, high open-beam ceilings, clear-glass lighting and
decorative quarry tile floors. Stores offer booth seating along the windows and tables in the interior. Newer units feature a
separate bar which serves beer, wine and espresso beverages. The revamped exterior features brick, stucco and rough-hewn
cedar with a red tile roof. Exterior remodeling was necessary for the addition of the “Bakery Theater” which brings the act of
baking into the dining experience.
Baker’s Square Restaurants were originally called Mrs. C’s and began in the 1970’s. Pillsbury Co. soon purchased Mrs. C’s
and named it Poppin Fresh Pies. In 1983, VICOR acquired the for $38 million, with Pillsbury retaining the Poppin Fresh name.
VICORP changed the name to Bakers Square—Restaurant and Bakery. In 2001, parent Vicorp Restaurants merged with
affiliates of Goldner Hawn Johnson & Morrison Inc. and BancBoston Capital, taking the company private. The company has
not disclosed any expansion plans at this time.
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