RISE - Menu Monitor

Expansion Plans |
Pink Taco is expecting to add one to two units a year and eventually have 150 restaurants. The chain, which was created by
the family behind Morton’s and the Hard Rock Café, currently operates two units and another is set to open in Los Angeles in
March 2007 at the Westfield Century City mall. Pink Taco is about 8,000-sq.ft. and seats 270 customers in an urban setting
that features high-volume music and a graffiti-style take on Mexico. (Nation’s Restaurant News Online 12/11/06)
Morton’s The Steakhouse plans to open a new restaurant in Annapolis, MD, this fall. The unit is slated to open in Park Place.
(Company Release 1/3/07)
Morton’s Restaurant Group’s Italian restaurant, Trevi, opened in Las Vegas on February 2. The restaurant is located in The
Forum Shops and Caesars Palace. Formerly, Trevi was Bertolini’s Authentic Trattoria. (Company Release 2/5/07)
Morton’s The Steakhouse will open a new unit in the Boston Seaport District in the first quarter of 2008. The restaurant will be
located in the Seaport World Trade Center East Building. (Company Release 3/29/07)
Morton’s The Steakhouse plans to open a unit in Naperville, IL, in 2008. The restaurant will be located in Freedom Commons,
a new development at the intersection of Freedom Boulevard and I-88. (Company Release 4/9/07)
Morton’s Steakhouse will open a new restaurant in Leawood, KS, a Johnson county suburb of Kansas City. The restaurant will
be located at Park Place, the middle of the Leawood commercial district and will open in the second half of 2008. (Company
Release 7/9/07)
Morton’s Restaurant Group has signed leases to open locations in Annapolis, MD; Cincinnati; Coral Gables, FL; Naperville, IL;
Woodland Hills, CA; and Macau, China. At least six steakhouses are planned to open by December. The fine-dining chain has
74 restaurants in 28 states as well as international locations in Puerto Rico, Canada, Hong Kong and Singapore. (Foodservice
Equipment Reports 6/07 p25)
Menu Development |
Morton’s will offer a Steak and Seafood for Two dinner for $99 for a limited time. The offer includes two single-cut filets, plus a
choice of sides, including Colossal Shrimp Alexander, Jumbo Lump Crab Cake, Broiled Sea Scallops, Caesar Salad, Morton’s
Salad, Signature Potato and Fresh Vegetables. Desserts include Morton’s Legendary Hot Chocolate Cake or Key Lime Pie.
(Company Website)
Personnel |
Thomas Baldwin, CEO/President
Jim Kirkpatrick, S.V.P. of Development
Kevin Weinert, S.V.P. of Operations
Ronald DiNella, CFO
Peggy Reilly, V.P. of Purchasing
Patty Pleuss, V.P. of Marketing
Morton’s Restaurant Group Inc. hired Scott D. Levin as senior vice president, general counsel and corporate secretary.
Previously, Levin served as senior vice president, human resources and general counsel for Torex Retail Americas. (Company
Release 10/15/07)
Morton’s Restaurant Group Inc. has elected William C. Anton to its Board of Directors. Anton is the founder of Anton Airfood
Inc. and chairman of the Board of Trustees of the Culinary Institute of America. (Morton’s Press Release 10/30/07)
News & Other |
Morton’s Restaurant Group Inc. reported for the third quarter a net loss of $0.1 million from a loss of $0.7 million for the same
period last year. Revenues increased 6.4% to $231.1 million. Same-store sales grew 3.3%. (Company Release 10/26/06)
Westin Hotel in Annapolis, MD, is opening Morton’s The Steakhouse this fall. Morton’s has 73 restaurants worldwide.
(Foodservice Equipment & Supplies Online 1/10/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
437