RISE - Menu Monitor

Morton's The Steakhouse
Headquarters
350 W. Hubbard St. Suite 610, Chicago, Illinois 60610 USA
Tel: (312)923-0030 Fax: (312)923-0090
www.mortons.com
Ownership: Public
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 290,000 266,573 248,921
Company-owned ($000) 290,000 266,573 248,921
Franchised ($000) - - -
U.S. Number of Units 69 65 61
Company-owned 69 65 61
Franchised - - -
International Sales ($000) 15,000 15,191 12,739
International Units 4 4 4
Average Sales/Unit ($000) 4,275 4,100 4,000
Concept Positioning |
Morton's the Steakhouse is a full-service, upscale steakhouse. The chain is owned by Morton’s Restaurant Group Inc., which
operates 74 units throughout the U.S. as well as in Toronto and Vancouver , Canada, and Hong Kong and Singapore in Asia.
All units are company-owned.
Morton’s restaurants are mostly located in retail, commercial and office complexes; seven are freestanding units. All are
located in major metropolitan markets. The restaurants average 4,275 sq. ft. and most units have "Boardrooms," private dining
rooms for special events or meetings. The décor features dark wooden interiors, stained glass, exhibition kitchens, Leroy
Neiman serigraphs and Morton’s wall of black-and-white photos of celebrities. Units also feature large bar areas.
Morton’s the Steakhouse was opened in 1978 in the Near North Side of Chicago by Arnie Morton. Morton’s Restaurant Group,
organized by Allen J. Bernstein and others, acquired the operation in 1989 and the current corporate name was adopted in
1996. Morton's Restaurant Group is owned by a private equity firm, Castle Harlan. In 2006, Morton's Restaurant Group moved
its headquarters back to Chicago from New York after going public. Morton's has announced its intent to aggressively expand
nationwide, with 75 new U.S. locations in the works, beginning in 2007. The company is also planning to open an
undetermined number of new sites throughout Asia. Morton's Restaurant Group also operates four moderately priced
Bertolini's Authentic Trattorias
Menu Positioning |
Morton’s the Steakhouse is open for lunch and dinner. Its menu features traditional steakhouse offerings featuring prime aged
beef, including 24-oz. porterhouse, 20-oz. New York sirloin, 16-oz. ribeye and 14-oz. filet mignon. The chain's largest steak—
the double porterhouse— weighs in at 48 oz. Accompanying the steaks are sauces include béarnaise, beurre blanc,
hollandaise and sabayon. Also featured are fresh fish, lobster, chicken and veal. Other specialties include Tenderloin
Medallions al Forno and Chicken Christopher—sautéed chicken breast dusted with garlic and shallot bread crumbs. The lunch
menu includes a variety of appetizers, such as broiled sea scallops wrapped in bacon, sautéed wild mushrooms and soup of
the day, along with salads, entrée salads and sandwiches. Full liquor service is available. The wine list showcases 175
premium selections. Entrées range from $14–$46. Checks average $88.
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