RISE - Menu Monitor

Menu Positioning |
Mimi's Café offers a broad menu featuring breakfast, appetizers, soups and chili, pasta, salads, sandwiches, hamburgers,
tacos and wraps, fish, desserts and beverages. Specialty menu items include Pan Seared Chicken Fettuccine, Albacore &
Avocado, Thai Chicken Wrap and Tender Pork Shank. A low-fat menu features 11 breakfast, lunch and dinner items including
omelets, sandwiches, chicken and pasta dishes. Signature desserts include New Orleans Bread Pudding served warm with
whiskey sauce and whipped cream and Café Maui Pie served with a slab of vanilla ice cream between two layers of rich
chocolate cake drizzled with hot fudge and whipped cream. Alcoholic beverages are available for purchase. Menu prices
range from $2.99–$15.99 and checks average $9.50.
Expansion Plans |
Mimi’s Café will open its second North Carolina restaurant in Raleigh on March 22. (Company Release 3/12/07)
Mimi’s Café opened its first restaurant in Austin, TX, on April 19. This marks the sixth outlet in Texas and 111 units total.
(Company Release 4/10/07)
Mimi’s Café opened new locations in Orland Park, IL, Fredericksburg and Sterling, VA, and Columbia, MD. The Orland Park
location is the chain’s first location in Illinois. (Company Website, Careerbuilder.com 7/20/07)
Mimi’s Café opened a location in Sterling, VA, on October 4. The unit is the first Mimi’s Café to open in the Washington DC,
area. (Company Release 10/1/07)
Mimi’s Café plans to open its 118th restaurant on October 25 in Columbia, MD. The unit will feature seating for more than 200
guests in multiple dining rooms, each with a different feel. (Company Release 10/10/07)
Menu Development |
Mimi’s Café is adding two new breakfast items to its menu through mid-January. New options are the Pumpkin Pancake
Breakfast, four pancakes topped with caramel cinnamon apples and served with eggs and bacon or sausage, and Diablo Pork
Chop & Eggs, with a center-cut pork chop and potato cakes, topped with poached eggs and a roasted tomatillo sauce. (NRN
Daily NewsFax 10/19/06)
Mimi’s Café added five new items to its lunch and dinner menu. New choices are Golden Fried Calamari, Pan-Seared Scallops
and Butternut Squash Ravioli, Spice-Rubbed Baby Back Ribs, Center Cut Swordfish and Pineapple Upside Down Cake. (NRN
Daily NewsFax 10/19/06)
Mimi’s Café introduced five new menu items on February 15. The items include Seafood Appetizer Combo, Center-Cut
Swordfish, Seafood Sampler and Pan Seared Scallops. All items range in price from $9.99 to $14.99 and are available from
February 15 through May 14. (Company Release 2/15/07)
Mimi’s Café introduced its new all-inclusive kids menu offering healthy options and traditional favorites. The menu features
Mimi Mouse Pancakes, Chocolate Chip Pancakes, Scrambled Eggs & Bacon, Turkey Dinner, Soup and Salad, Spaghetti,
Chicken Fingers, Mini Corn Dogs, Grilled Cheese, Mac & Cheese, Mimi Burger, PB&J Soldiers and Pepperoni Pizzadillas.
Items are priced from $3.99–$4.59. (Company Release 2/26/07)
Mimi’s Café added several new seafood dishes after a recent customer survey showed that guests were looking for more
seafood items. New selections include: • Seafood Appetizer Combo–golden-fried seafood including crab hush puppies,
calamari and coconut shrimp, paired with citrus rémoulade, sweet & sour and tartar sauces • Pan Seared Scallops (Small
Bite)–pan-seared sea scallops with garlic-sautéed mushrooms, sundried tomatoes and spinach over fettuccine, tossed in a
tomato cream sauce • Seafood Sampler–crispy cod fillets, four coconut shrimp and lump and blue crab cake, served with sides
of french fries and coleslaw • Center-Cut Swordfish or Mahi Mahi–either pan-grilled or blackened with Cajun spices, served
with a side of seasonal vegetables, a choice of potato and either Citrus Artichoke Cream sauce or Lemon Caper Butter sauce.
(Company Release 2/15/07)
Mimi’s Café is offering a variety of new items for breakfast, lunch and dinner for a limited time. New selections include Seafood
Appetizer Combo, Pan Seared Scallops, Seafood Sampler, Tender Pork Shank and Swordfish or Mahi Mahi. (Company
Release 3/27/07)
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