RISE - Menu Monitor

Promotion Plans |
The Melting Pot is offering a “students eat free” promotion. Students, when accompanied by an adult purchasing a four-course
meal, can receive a free meal from a special selection. The offer is not available on Saturdays. The promotion runs through
September 15. (Company Website 8/17/07)
International Activities |
The Melting Pot Restaurants Inc., will offer franchises in Canada as part of its first international expansion efforts. The
provinces of Ontario and British Columbia will be the first locations for the franchised units because of their population density,
high average incomes, culture and proximity to the U.S. The company has a long-term goal of 12–15 Canadian units. The
Melting Pot, based in Tampa, FL, operates more than 120 restaurants in the U.S. and has more than 45 locations in
development. (Restaurants & Institutions Online 10/8/07)
Personnel |
Mark Johnston, CEO
Scott Pierce, CFO
Bob Johnston, COO
Kendra Sartor, V.P. of Marketing
Lee Schaibly, Manager of Culinary Development
News & Other |
Melting Pot Restaurants Inc. will debut a kiosk-style concept called Dip at a shopping center in Tampa, FL, in September. The
first kiosk unit will open in the Citrus Park Town Center. The chain plans to expand the concept to Clearwater and Brandon,
FL. (Nrn.com 8/20/07)
Dip is a new brand offshoot from The Melting Pot Restaurants Inc. Scheduled to open this month in Tampa’s Citrus Park Town
Center shopping mall, Dip is a kiosk-style model of the 120-unit fondue chain. Its menu will include both made-to-order and
pre-dipped chocolate creations, ranging from dipped strawberries and bananas to pretzels, Rice Krispies Treats and biscotti.
The Melting Pot is developing Dip as a more approachable way to introduce new customers to fondue. (TBO.com 8/3/07;
Nation’s Restaurant News 8/13/07)
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